 |
Next Page Prior page 3 of 8 |
|
The value components
|
- 10-15 second Opening and Closings
- National and local sponsors: There can be six. Historically
the national sponsors provide production funding and the local sponsors provide
operating captial for the local stations.
- Going forward, the formulas all need to be creatively
re-engaged. For example, with a robust budget some of the sponsorship funding
could go for viewer tune-in in both local and national markets. Some part of
the national and local sponsorship could be used for local productions. Some of
national sponsors' funding could be used for local productions.
- As each local airing of the show gains market traction,
there will be a line for national and local sponsors of the show. The local
Chamber of Commerce can become the gatekeeper for local sponsorships. The US
Chamber and State Chambers can be the gatekeeper for national and regional
sponsorships.
- Membership development
- Join, Join, Join: The selection process is in part based on
social capital which includes supporting organizations like the Chamber of
Commerce. (More)
- Free Online Courses with a new membership (More)
- CPAs could get free CPE (More)
- Renewals: Online courses create content within the
SmallBusinessSchool.org web site. The small business owner creates a
reference page to their primary site and the answered questions become
paragraphs within the templates for the overview-profile page, the transcript
(business history) and case study guide (mission, vision and key statements).
(More)
- Selection process: The completion of a course places one
within the queue for selection for an episode of the show, whether it be local
or national. (More)
|
 |
 |
| A sample of the site
with local Chamber's landing pages with an episode:
Home page,
Overview / Profile,
transcript,
guide, or video. Please note that this branding is carried throughout
every page a guest visits through this window. |
 |
 |
 |
| Every week on
Saturday at 4:30 PM EST a new episode of the show is released and the home page
of the site changes as well. Over 40 different episodes of the show are being
aired somewhere in the USA within a given week and many others throughout the
world. Feedback has come from every state and most every country around the
globe. |
|