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| Join your
local station's Producer's Club |
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| Small Business Producers' Club. In most
public television stations, there is a Producers' Club for those people who
contribute $1000 or more during the year. One of our primary goals is to
increase the number of small business owners within that club. |
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| Our
very ambitious goal for 2005 is to encourage 400,000 small business owners to
join their station's Producers' Club for the following purposes: |
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| 1.
No quid pro quo but if we are serious about changing the nature of
television, we're going to need money so each local station can produce great
shows. Most stations have had to cut back their production department to the
bare bones. That has to change. |
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| The
small business owners that ante up tell us, just by that fact alone, that they
are on the side of learning and not exploitation. All of these businesses
should automatically be included on our lists for selection. You are all people
who are well-known by the community and all of us have a story that could be
told. Of course, there are some who need help to cultivate their story and that
could take a few years. |
| More... |
| 2.
Everybody is a producer. Not only has the cost come down, it is easier.
So now, we all learn a new talent and the public television stations are just
the ones to teach us. Part of that $1000 a year is to learn about production
values and the work of a producer. |
| More... |
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| 3.
Professional producers and producing stations. In most every part of the
USA there is an advertising-public relations business and within that business
there are producers and first-class production facilities. Some are excellent.
Most are expensive. Yet, those stations without production-editing services can
participate because most of these people will be anxious to
cooperate. |
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| In
every community there are stories that will jump off the page. These stories
should be told first and we should be taking our limited production dollars to
focus on getting those stories produced. |
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| We
already have over ten groups within local stations who would like to produce.
Beyond their local airtimes for those episodes, we will take their best
episodes and air them through the national and international syndication of
SmallBusinessSchool. That could be as many as 100 episodes per
year! |
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| There
is enough work for several years for every local PBS-member station. And, we
will find additional production dollars from both local sponsors and national
underwriters. |
| More... |
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| 4.
The role of the Public, Education, Government stations a/ka/a PEG:
PBS-member stations are held to very high standards. Productions by seasoned
producers from WGBH-TV (Boston) and WNET-TV (NYC) raise the bar every year. Not
all these productions can be PBS-quality off the shelf. Yet, there is another
group in town dedicated to education and they are affectionately called the PEG
stations. The City Channel. The local college channel. Each is required by law
to open hours of their schedule to locally-originated productions. Sometimes
the quality of these productions has been poor and the content a bit
self-serving. But, that is all changing. |
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| Many
PEG stations have asked for the older shows of SmallBusinessSchool and
in many markets where we have not been on the PBS-affiliate, the PEG stations
have aired the show. Now, many would like to try to produce a few episodes of
the show for their local airtime. We have suggested to them, that if their
quality is high enough, we will share it with the other PEG stations. If they
use our tool kit and exceed everybody's expectations, it could go out on the
national syndication. There are many hundreds of PEG stations and that could be
over 1000 profiles per year. |
| more... |
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| Your
comments and questions are invited. Thanks. |
| - Bruce
CamberEmail |
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