The show has aired since 1994 and it has been embraced by most of public television. The show is finding viewers and getting ratings. Some stations have even begun to air our viewer tune-ins spots that are attached with every weekly feed of the show as well as these specialtune-ins spots. And to help them to localize these spots, we are working with the local small business groups in each DMA to find a diversity of small business owners in their communities to profile as a testimony to small business and to guide people to the show.

Even our national sponsors are finally catching the spirit. We tell them, "This is your show." And now, the United States Postal Services has been doing a series of viewer tune-in posters in about 34,000 local post offices in America. Both the USPS and IBM are using Hattie and Bruce for extensive public speaking engagements that often involve the local SBA, Small Business Development Centers, Economic Development Commissions, Chamber of Commerce, local business press, and, of course, the local station. Everybody wins.

At the most recent PBS annual meeting and at a meeting for programming directors, people continue to express concerns about ratings and the competition for viewers. In our presentations, we focus on our common mission with public television – provide knowledge, insight and wisdom that lifts us toward our best and highest self. We believe if that mission is shared by these many organizations in each local community, our community of viewers will continue to grow because everybody wins. One by one, while we add new viewers every week, they add members and customers.

One of our goals is to change the demographics of membership in each station so the majority of members are small business owners!

Since 1994 a very important transformation has occurred. Resistance to airing the show has slowly begun turning around to an enthusiasm to promote the show. The show has earned the respect of many programming managers. It has found an audience in many markets. And, although it currently reaches a large small business audience, we are positioned to drive viewer tune-in to new heights.