Small Business School
All about money, value, and capital
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Small Business School
Small Business School

Money at Step 3:

Retained Earnings

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You just made your first sale. How much are you going to reserve (retention ratio), how much are you going to spend for more raw materials, travel, sales/marketing, take as income, or reduce debt, and how much will you give away? Pushing money back into the business, taking nothing (and very little for many years) is the story of many small business owners.

How are you coming on that business plan?

Read Albert Black (10 years pushing everything back into it), Bob Orenstein (16 years before taking any money out), and Bill Tobin.

"Starting a business is not for wimps," says Marc Katz.

Once you have something that looks like positive cash flow, you can begin looking for debt-based capital through the banks and other financial institutions.

For further research:

  1. Marc Katz. A New York Style Deli in Austin, Texas
  2. Bob Orenstein. Turned his hobby, wine collecting, into a business.
  3. Bill Tobin. First person to make $1M on the Internet (1994).
  4. Your business plan. No moaning. You have to have it. Be sure there is a section within it that well defines your business model.
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