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Lightbulb Within Every Episode
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Overview Transcript Case Study Video
Stories about womenStories reflecting the great diversity that is small businessStories about retail, the Main Street of the countryEpisodes from the current season
One Key Idea from an episode will stand out and Hattie will take time with us to reflect why it is so important for everyone. These are evergreen truths.
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SMALL BUSINESS SCHOOL Small Business School
Eight steps of small business
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Lifelong learning for small business owners.

In every show Hattie stops for a minute or two to ask: "What have we heard? What have we seen? What are we learning?" People tell us that they look forward to this segment of the show -- that the ideas are useful and the attitude is inspirational!

For every episode of the show, first begin with the Overview (also referred to as an Executive Summary and Profile page) to get a sense of that episode's parameters. Then, take a look at key points in the Case Study Guide, often the first point is Hattie's Lightbulb. She is identifying a big idea or the Key Idea of this small business owner. If you read the transcript, watch the video, listen to the audio, you will also see or hear the lightbulb.

When asked to speak around the country, Hattie talks about the content within many of these lightbulbs. One of these speeches, Small Business is Big Business, is here on the website.
The Lightbulb: And little summaries

Auntie Anne's Pretzels: People, people, people
Ebby Halliday: The fountain of youth!
French Laundry: Please yourself!
Gadabout Salon & Spa: Look in the mirror
Le Travel Store: Know what to change
Orange Tree Imports: Hire early!
On Target Supplies: About Tough Love
Oregon Log Homes: Continuously improve
Sundance: Build Your Brand
Triplex Cinema: Retirement is obsolete
Ziba: Trust your intuitions
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The Small Business Index of Learning Companies
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