Small Business School
Spring 2006
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National Trade Associations, business advocacy organizations and Small Business School National Trade Associations, business advocacy organizations and Small Business School
A Working Collaborative Document
Small Business School
Overview Transcript Case Study Video
Small Business School
TO:   National Trade Associations of America
FM:   Small Business School Bruce Camber and Hattie Bryant
Small Business School
RE: Adopt Small Business School (SBS)
in those market areas where there are local chapters. Leverage the SBS assets for your national trade association
Small Business School National Trade Associations, business advocacy organizations and Small Business School National Trade Associations, business advocacy organizations and Small Business School
HELP MAKE TELEVISION THAT TEACHES
National Trade Associations, business advocacy organizations and Small Business School
Small Business School Small Business School
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Small Business School Small Business SchoolNational Trade Associations, business advocacy organizations and Small Business School Small Business School
Twelve Key Ideas
National Trade Associations, business advocacy organizations and Small Business SchoolNational Trade Associations, business advocacy organizations and Small Business School
National Trade Associations, business advocacy organizations and Small Business School
National Trade Associations, business advocacy organizations and Small Business School
1. National media's negative portrayal of business can change.
2. Lift up more positive role models
3. Provide more value for members
4. Collaborate after each broadcast:  Work with your local station.
5. Use this website as your own
6. Let no business fail for lack of help
7. Drive local ratings up
8. Get your PEG stations involved
9. Be part of the 24x7 convergence
10. Open a local small business index
11. Reward the good; ignore the bad
12. Help Create sustainable businesses
GOAL: All small businesses join their national trade association and PBS-member station!
National Trade Associations, business advocacy organizations and Small Business School
National Trade Associations, business advocacy organizations and Small Business School
 The Working Document: Four key questions and twelve points (both above in green box and below)
  This document to be prepared uniquely for both your national trade association website and the websites of each of your local chapters.

Appendix I:   Who's Who
Appendix II:  Options
Appendix III: Agreement


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National Trade Associations, business advocacy organizations and Small Business School
National Trade Associations, business advocacy organizations and Small Business School
Small Business School

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