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National Trade Associations, business advocacy organizations and Small Business School National Trade Associations, business advocacy organizations and Small Business School
Drive Ratings Over the Top
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Overview Transcript Case Study Video


Albert Black
Faces of new American heroes and quiet pioneers, these people should be our American idols.
National Trade Associations, business advocacy organizations and Small Business School
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National Trade Associations, business advocacy organizations and Small Business School
Ratings, Ratings, Ratings:

Small business owners do not have time for television. We know that all too well!

Small Business School National Trade Associations, business advocacy organizations and Small Business School National Trade Associations, business advocacy organizations and Small Business School
HELP MAKE TELEVISION THAT TEACHES
National Trade Associations, business advocacy organizations and Small Business School
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Twelve Key Ideas
National Trade Associations, business advocacy organizations and Small Business SchoolNational Trade Associations, business advocacy organizations and Small Business School
National Trade Associations, business advocacy organizations and Small Business School
National Trade Associations, business advocacy organizations and Small Business School
1. National media's negative portrayal of business can change.
2. Lift up more positive role models
3. Provide more value for members
4. Collaborate after each broadcast:  Work with your local station.
5. Use this website as your own
6. Let no business fail for lack of help
7. Drive local ratings up
8. Get your PEG stations involved
9. Be part of the 24x7 convergence
10. Open a local small business index
11. Reward the good; ignore the bad
12. Help Create sustainable businesses
GOAL: All small businesses join their national trade association and PBS-member station!
National Trade Associations, business advocacy organizations and Small Business School
National Trade Associations, business advocacy organizations and Small Business School
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Yet, if a television show is both inspirational and
educational, and then if it becomes a gateway to do more business, we believe attitudes would quickly change. Certainly getting small business owners to do anything as a group evokes the expression, "It's like trying to herd wet cats."
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Notwithstanding, there are many reasons why small business owners will tune-in and also get their people to tune-in as well:
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1. See and hear their friends and acquaintances on TV. When one-fourth of the episodes are local, people will begin to expect to see someone they know. They will want to anticipate their own interview and think about how their episode could be better.
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2. Access to specific Interactive Questions: Viewers will be given information within the broadcast to the interactive questions where they can add content to their presence on this SmallBusinessSchool. Increasingly the site will be known for identifying the most ethical, social aware businesses in the country and good people will frequent good businesses.
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3. Keep your pages indexed. Every time a viewer logs onto the site and adds to, or updates, their information, the search engines keep that page higher on their listings. Yahoo, Google, MSN Search, and the other major search engines all love the SmallBusinessSchool site.
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4. Get prepared for the collaboration events. The collaboration events, market-by-market, will become an important place for people to meet people. It should become a very simple and free networking event as well as a way to maintain one's local visibility as people focus on solving local business problems.
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National Trade Associations, business advocacy organizations and Small Business School
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