Associations - National Trade Associations, advocacy associations and Small Business School, the series on PBS member stations

Use the show to build membership

last update: May 2007

Membership development

"...how do you take that idea from mind to market?"

Use SmallBusinessSchool to retain old members and to find new members.

There are many good reasons to do so:

HELP MAKE TELEVISION THAT TEACHES

Twelve Key Ideas

1.	National media's negative portrayal of business can change.
2.	Lift up more positive role models
3.	Provide more value for members
4.	Collaborate after each broadcast: Work with your local station.
5.	Use this website as your own
6.	Let no business fail for lack of help
7.	Drive local ratings up
8.	Get your PEG stations involved
9.	Be part of the 24x7 convergence
10.	Open a local small business index
11.	Reward the good; ignore the bad
12.	Help Create sustainable businesses

GOAL: All small businesses join their national trade association and PBS-member station!

	General Membership Retention. Besides offering the weekly television show and collaboration event, your associaton can offer free courses. There are even options so the CPAs collaborate with clients while working on their courses (which gives them CPE credits). These classes and courses are free for those Associations that adopt the show and are working with their local station.
	Join, Join, Join: The selection process is in part based on social capital which includes supporting organizations like the National Trade Association. (More) Free Online Courses with a new membership (More) CPAs could get free CPE (More) Renewals: Online courses create content within the SmallBusinessSchool.org web site. The small business owner creates a reference page to their primary site and the answered questions become paragraphs within the templates for the overview-profile page, the transcript (business history) and case study guide (mission, vision and key statements). (More) Selection process: The completion of a course places one within the queue for selection for an episode of the show, whether it be local or national. (More) Your COMMENTS OR QUESTIONS are very important.
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	Support References: An episode of the show taped in California was the direct result of the work of National Assocaition of Manufacturers and key personnel from NAM were part of the episode.