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1. Make the
selection uniquely your own.
Modify this selection criteria in any way
to meet your local requirements and to develop local consensus among other
small business advocates as to what a good business is and who should be
listed.
The
current crtieria for selection
Since 1994, we have
turned to the national trade association of every small business that has been
profiled to ask, "Is this a person who represents your industry well? Is he/she
respected within the industry? The national trade associations have always had
an important say in the final selection of a business to be profiled on the
show. If there is a question or doubt, that business was passed over. Who
better knows the heart and soul of these small businesses? Often businesses
come up on our list because they have received national awards or have been
recognized by a national publication. We know nothing more about
them.
2. List all good
small businesses. The general listing
could be perceived as a member benefit whereby just by being listed (and linked
to that business' homepage), the business is recast within a national-global
ranking and is in the queue to be considered for an episode of the show.
3. Associations
Benefit. Generally the Association's leadership does not want to make a
selection. They are happy to validate. In new selection process, businesses can
self-nominate. They asked to specify a trade association. In time we can sort
that list by trade association and provide the current ranking for the next
business to be selected.
A consultation with
each association will always be part of the selection process.
It will be
perceived as a significant member benefit to have that critical validation. In
that such a selection process rewards the good and ignores the bad, it
reinforces the fabric of American idealism.
These stories as
case studies can be used by the Association. A class could be created around
ten such businesses.
As far as we
know, this is an unprecedented proposal as a modus operandi for any selection
process for a media production.
We always invite
our viewers' COMMENTS OR QUESTIONS and we invite the same from you.
Your
feedback is very important.
Over the years, the
feedback of our viewers has been most encouraging. |
