 It is all
becoming one. The result will be something very new! And, this convergence
will be anything but harmonic.
Though this is a
crisis for many big business, we believe it is a special opportunity for small
business.
Each of these
industries is getting into the other's business. Competition is already fierce
and it'll get even tougher. The media will have a field day. Yet, this
convergence is impacting everybody, especially the media, and
even they are profoundly wondering what the future holds for them.
The old game of
business has really changed and it is faster-quicker-better. Every one is
overwhelmed.
Plus, we've all
been innundated with stupid, nasty, exploitive and dangerous (virus-laden)
emails and we all have landed on many very nasty websites. Our Wild, Wild, West
looks like it is out of control. And, those who hate the West would love to see
us implode and, just to help it along, they will send their anarchists to
help.
We can get our
house in order. We can push back the nastiest stuff into the darkest allies of
web where it all belongs. The owners of the search engines will stop indexing
those sites based on their own personal sensibilities and those sensibilities
or their employees. The fundamental indexing schema will eventually have a
valuation-by-guests so "strictly adult entertainment" will get pushed behind a
network of server firewalls where kids will find it more difficult to
go.
On the positive
side of the equation, we all have also marveled at the overnight billionaires
who have thoughtfully crafted a site that virtually creates a new industry
overnight. It has become quite apparent that small groups have special
advantages and that being big can stifle creativity and spontaneity. We all
understand how "faster and cheaper" is possible, but being "better" requires
new insight. And here, the future is being defined within real relations (a
sense of belonging and participating) and shared, core values. Here, the
important people become the people within a community who know how to create
jobs, who create wealth for many, and who try to make the world a better
place.
Media pundits and
producers -- forever looking at the bad -- de facto "encourage the
bad, confuse the marginal, and weaken the strong." You'll see that
expression used often throughout this web site.
We learn best
through analogies and that is all television gives us.
For most of the
media it takes too much time and insight and money to make the good news truly
interesting, yet that is yesterday's thinking, especially in light of these
converging industries. First, digital workflow makes it easier for everyone to
begin crafting and contexting the positive. Second, with the constant growth of
competition, small, highly-focused populations are better than large
populations of unattentuated couch potatoes (the old television viewers).
Our culture needs
to recover from the past 30+ years of lifting up nasty people in the news and
as subjects of so many television and cinematic dramas; it is time for a
change.
It is the time for
all of us to focus our attention on airwaves that lift up and explore that
which is truly important to our future -- positive role models who demonstrate
creativity in action, core values and disciplines, and a real sense of
community building.
The time is now to
produce 4000 episodes per year that can compete with the likes of HBO's The
Sopranos.
We always invite
our viewers' COMMENTS OR QUESTIONS and we invite the same from you. Your
feedback is very important.
Over the years, the
feedback of our viewers has been most encouraging. |