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NOT-SO-HARMONIC CONVERGENCE
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The Media Can, and Will, Change
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Overview Transcript Case Study Video
National Trade Associations, business advocacy organizations and Small Business School
Convergence: The web is bringing us all into the same place at the same time at the speed of light.¹
National Trade Associations, business advocacy organizations and Small Business School
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National Trade Associations, business advocacy organizations and Small Business School
A Real Revolution: The web is quickly becoming the backbone, the new infrastructure, for all business. It is forcing a convergence of many industries, but particularly five very key sectors. This technology increasingly defines and drives television, telephones, computers, publishers, educators, and systems (including distributors).
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National Trade Associations, business advocacy organizations and Small Business School National Trade Associations, business advocacy organizations and Small Business School National Trade Associations, business advocacy organizations and Small Business School
HELP MAKE TELEVISION THAT TEACHES
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Twelve Key Ideas
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National Trade Associations, business advocacy organizations and Small Business School
National Trade Associations, business advocacy organizations and Small Business School
1. National media's negative portrayal of business can change.
2. Lift up more positive role models
3. Provide more value for members
4. Collaborate after each broadcast:  Work with your local station.
5. Use this website as your own
6. Let no business fail for lack of help
7. Drive local ratings up
8. Get your PEG stations involved
9. Be part of the 24x7 convergence
10. Open a local small business index
11. Reward the good; ignore the bad
12. Help Create sustainable businesses
GOAL: All small businesses join their national trade association and PBS-member station!
National Trade Associations, business advocacy organizations and Small Business School
National Trade Associations, business advocacy organizations and Small Business School
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It is all becoming one. The result will be something very
new! And, this convergence will be anything but harmonic.

Though this is a crisis for many big business, we believe it is a special opportunity for small business.

Each of these industries is getting into the other's business. Competition is already fierce and it'll get even tougher. The media will have a field day. Yet, this convergence is impacting everybody, especially the media, and even they are profoundly wondering what the future holds for them.

The old game of business has really changed and it is faster-quicker-better. Every one is overwhelmed.

Plus, we've all been innundated with stupid, nasty, exploitive and dangerous (virus-laden) emails and we all have landed on many very nasty websites. Our Wild, Wild, West looks like it is out of control. And, those who hate the West would love to see us implode and, just to help it along, they will send their anarchists to help.

We can get our house in order. We can push back the nastiest stuff into the darkest allies of web where it all belongs. The owners of the search engines will stop indexing those sites based on their own personal sensibilities and those sensibilities or their employees. The fundamental indexing schema will eventually have a valuation-by-guests so "strictly adult entertainment" will get pushed behind a network of server firewalls where kids will find it more difficult to go.

On the positive side of the equation, we all have also marveled at the overnight billionaires who have thoughtfully crafted a site that virtually creates a new industry overnight. It has become quite apparent that small groups have special advantages and that being big can stifle creativity and spontaneity. We all understand how "faster and cheaper" is possible, but being "better" requires new insight. And here, the future is being defined within real relations (a sense of belonging and participating) and shared, core values. Here, the important people become the people within a community who know how to create jobs, who create wealth for many, and who try to make the world a better place.

Media pundits and producers -- forever looking at the bad -- de facto "encourage the bad, confuse the marginal, and weaken the strong." You'll see that expression used often throughout this web site.

We learn best through analogies and that is all television gives us.

For most of the media it takes too much time and insight and money to make the good news truly interesting, yet that is yesterday's thinking, especially in light of these converging industries. First, digital workflow makes it easier for everyone to begin crafting and contexting the positive. Second, with the constant growth of competition, small, highly-focused populations are better than large populations of unattentuated couch potatoes (the old television viewers).

Our culture needs to recover from the past 30+ years of lifting up nasty people in the news and as subjects of so many television and cinematic dramas; it is time for a change.

It is the time for all of us to focus our attention on airwaves that lift up and explore that which is truly important to our future -- positive role models who demonstrate creativity in action, core values and disciplines, and a real sense of community building.

The time is now to produce 4000 episodes per year that can compete with the likes of HBO's The Sopranos.

We always invite our viewers' COMMENTS OR QUESTIONS and we invite the same from you.
Your feedback is very important.

Over the years, the feedback of our viewers has been most encouraging.

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Support References:
1. BICEPS: The first tier of integration is happening with these industries: Broadcasting, Information, Communications, Education, Publishing, and Systems. First, we are all becoming experts within these domains. Second, we did an an episode of the show about the nature of this change.


2. Another episode. A real estate photographer gets smitten by performance management, particularly the Theory of Constraints (TOC). The results are staggering.

This episode of the show is wonderfully engaging.


3. First principles: The pace of change is staggering. Algorithms are to take both credit and blame. Too much relevant information is coming at us too quickly. For more about algorithms...

4. Beyond Imagination: We can all occupy the same thought at the same time though separated by thousands of miles. Newton's laws of motion do not work at this level. For more...


National Trade Associations, business advocacy organizations and Small Business School
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National Trade Associations, business advocacy organizations and Small Business School



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