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  The value components


  • 10-15 second Opening and Closings
    • National and local sponsors: There can be six. Historically the national sponsors provide production funding and the local sponsors provide operating captial for the local stations.
    • Going forward, the formulas all need to be creatively re-engaged. For example, with a robust budget some of the sponsorship funding could go for viewer tune-in in both local and national markets. Some part of the national and local sponsorship could be used for local productions. Some of national sponsors' funding could be used for local productions.
    • As each local airing of the show gains market traction, there will be a line for national and local sponsors of the show. Both the national trade association and your local chapters can be among the gatekeeper for local, national and regional sponsorships.
  • Membership development
    • Join, Join, Join: The selection process is in part based on social capital which includes supporting national trade associations. (More)
    • Free Online Courses with a new membership (More)
    • CPAs could get free CPE (More)
    • Renewals: Online courses create content within the SmallBusinessSchool.org web site. The small business owner creates a reference page to their primary site and the answered questions become paragraphs within the templates for the overview-profile page, the transcript (business history) and case study guide (mission, vision and key statements). (More)
    • Selection process: The completion of a course places one within the queue for selection for an episode of the show, whether it be local or national. (More)


Small Business School
National Trade Associations, business advocacy organizations and Small Business School
A sample of the site with national trade association 's landing pages with an episode: Home page, Overview / Profile, transcript, guide, or video. Please note that this branding is carried throughout every page a guest visits through this window.
National Trade Associations, business advocacy organizations and Small Business School
Small Business School
National Trade Associations, business advocacy organizations and Small Business School
Every week on Saturday at 4:30 PM EST a new episode of the show is released and the home page of the site changes as well. Over 40 different episodes of the show are being aired somewhere in the USA within a given week and many others throughout the world. Feedback has come from every state and most every country around the globe.

The Small Business Index of Learning Companies
Click here to be listed and linked from within this site
.