The study guide for "Target Selling" with Pamela Rodgers of Rodgers Chevrolet, Woodhaven, Michigan as seen on Small Business School the series on PBS-member stations in the USA and the Voice of America around the world. The best little show on television about the American spirit.

The Case Study Guide

last update: May 2007

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employees need financial education

When employees are treated with respect and paid fairly they will stay loyal to you and the customers.

Create Wealth For Employees

This does not mean that you over pay people, it means you create opportunity for them to accumulate wealth.

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Key Ideas of this episode

1.		Teach And Preach Service

2.		Cater To The Real Customer

3.		Counsel Don't Sell

4.		Prepare Yourself

5.		Do What Others Won't Do

6.		Target To Maximize Marketing

7.		Make Service Your Backbone

8.		Create Wealth For Employees

9.		Be Nice

10.		Keep Growing

Topic for discussion: Why is this a worthwhile goal?

Answer: Most people don't know how to manage money and need some education about the way money works. Some business owners we know, including Pam, not only offer general training to help a person improve their skills, their also teach personal money management. When your employees feel financially secure they are more loyal to you.

You think about it: What can you do that you are not now doing to help your employees accumulate wealth?

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