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Overview Transcript Case Study Video
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Pam bought an ugly duckling because GM didn't trust her with a proven location.
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Do What Others Won't Do

While others in the dealer training program were looking for the best location, Pam took a place that had bottomed out.

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WATCH TELEVISION THAT TEACHES 
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Key Ideas of this episode
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1. Teach And Preach Service
2. Cater To The Real Customer
3. Counsel Don't Sell
4. Prepare Yourself
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5. Do What Others Won't Do
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6. Target To Maximize Marketing
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7. Make Service Your Backbone
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8. Create Wealth For Employees
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9. Be Nice
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10. Keep Growing
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Topic for Discussion: So, what happens when we look for the beauty in the ugly duckling?

Answer: If we are willing to build on the strengths of what to others is an ugly duckling, we can get rich. This happens all the time in real estate. The individual who can see the beauty in an old house buys it. That person pours money and creativity and their own sweat into making that house into something they want to live in or sell for a profit.

Topic for Discussion: Did Pamela have a choice when she bought the ugly duckling?

Answer: No. She had failed and to the people in authority at GM, she was not a good risk. They would never have offered her an opportunity to own a dealership that was already thriving or that they thought had enormous potential. She started at the bottom and now is sitting close to the top.

You think about it: What about your business needs transformation?

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