Topic for Discussion: What kind of counseling do customers receive from Rodgers Chevrolet?

Answer: For example, Brenda, the business manager, spoke about helping the customer understand the implications of taking on a monthly loan payment.

Rodgers does not want to make a loan to a person who might not be thinking clearly about the total picture of their personal finances. In the short run, this strategy might mean fewer people buy cars.

However, this is the responsible tack to take knowing that service is the backbone not the back end at Rodgers. Brenda is delivering a service when she helps a customer understand what level of debt is prudent for them.

You think about it: Are you selling when you should be counseling? What kind of counseling could you offer your propects that might turn them into customers?