The study guide for "Target Selling" with Pamela Rodgers of Rodgers Chevrolet, Woodhaven, Michigan as seen on Small Business School the series on PBS-member stations in the USA and the Voice of America around the world. The best little show on television about the American spirit.

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last update: May 2007

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keep on keeping on

Pam says that she thrives on stretching to improve.

Keep Growing

Thank you, Pamela! In our mission statement, we say, "If you are not living on the edge, you're taking up too much space."

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Key Ideas of this episode

1.		Teach And Preach Service

2.		Cater To The Real Customer

3.		Counsel Don't Sell

4.		Prepare Yourself

5.		Do What Others Won't Do

6.		Target To Maximize Marketing

7.		Make Service Your Backbone

8.		Create Wealth For Employees

9.		Be Nice

10.		Keep Growing

Topic for Discussion: Why do you think Pamela says she never wants to be comfortable?

Answer: She has seen comfortable people and they don't get much done. Comfortable people can make good employees but they will not be the ones who are creative and who take initiative. They are the ones who just do what they are told to do. To run a business, you have to be stretching and growing because there is a competitor with an eye on your customers. You can't relax and that is good.

You think about it: What do you need to learn? What do you need to try? What should be thinking about now so that your business is bigger tomorrow than it is today?

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