The study guide for "It's Online" with Miles Corbett of Transition Associates in Westerham, England and Bill Daring of KMPInternet in Stockport, England as seen on Small Business School the series on PBS member stations.

The Case Study Guide

last update: March 2007

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everyone sees the same image

All employees can see the work being
done by all of the other employees.

Give Up Free Wheeling

Topic for Discussion: How did Miles and David have to change to manage their fast growth?

Answer: They had to put in structured processes to deliver consistent quality and to meet deadlines. Part of the structure included creating a way for all team members to, "see the same image."

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Key Ideas of this episode


1.		Transform Raw Data Into Knowledge
2.		Keep Improving
3.		Admit Mistakes
4.		Give Up Free Wheeling
5.		Give Employees Unlimited Connections
6.		Partner With Other Big Brains
7.		Charge For Insight
8.		Automate The Mundane
9.		Adopt The musketeer Mentality
10.		Hire The Off Beat
11.		Think Tomorrow Sell Today
12.		Go After The Chinese Market
13.		Win Coveted Awards

Wow. What a great metaphor for us all. In the business of software development, it is fairly easy for everyone on a team to see all the work being done. Networking makes that possible even though employees are not in the same office, they can all, "see the same image." If we all take this idea and make it a goal for everyone on our team to be able to, "see the same image," this would be powerful.

You think about it: What do people in your organization consider to be important? What images do employees hold in their minds while they are working? What can you do to help everyone see the same pictures in their head?

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