Small Business School
The Case Study Guide
Small Business School  last update: March 2007  |   go to the homepageSmall Business School
Small Business School
Small Business School
Small Business School
transcend the time zones
Overview Transcript Case Study Video
Small Business School
Choose the Chinese flag and
see this translated into Mandarin.
Small Business School
Small Business School
Small Business School
Go After The Chinese Market

Topic for Discussion: How can your small business get a piece of the action in China?

Small Business School Small Business School Small Business School
WATCH TELEVISION THAT TEACHES 
Small Business School Small Business School
Small Business School
Small Business School Small Business School Small Business School
Key Ideas of this episode
Small Business School
1. Transform Raw Data Into Knowledge
2. Keep Improving
3. Admit Mistakes
4. Give Up Free Wheeling
5. Give Employees Unlimited Connections
6. Partner With Other Big Brains
7. Charge For Insight
8. Automate The Mundane
9. Adopt The musketeer Mentality
10. Hire The Off Beat
11. Think Tomorrow Sell Today
12. Go After The Chinese Market
13. Win Coveted Awards
Small Business School
 

Answer: Maybe you can't, and maybe you don't even want to, but we want you to think big and think global. KMPInternet has developed online translation services for China in hopes of bridging the language barrier that may seem ominous to most of us. The Los Angeles-based Altoon+Porter architectural firm we studied here was able to go global by identifying new Americans who introduced Altoon+Porter their country of origin. Altoon+Porter now does over 60% of their business outside of the US.

You have to want to travel internationally. You have to be curious and you have to have a product or service that is not available in the country you want to sell to. There are many web sources to help. Start with our US Department of Commerce at doc.gov and export.gov.

You think about it: Should you explore an international market?

Review the transcript



Small Business School
Small Business School
Small Business School

PLEASE CLICK HERE IF YOU HAVE NO HEADER OR SIDEBAR