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Expectations Exceeded
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Overview Transcript Case Study Video
Lupe Fraga  is happy to tell the success story of Tejas Office.
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Lupe Fraga is happy to tell the story of Tejas Office.
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Key Ideas of this episode
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1. Take The Plunge
2. Stick To Your Core
3. Mine And Share The Data
4. Up Sell
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5. Find The Right Mentor
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6. Get A Banker Before You Need One
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7. Do Business Your Customer's Way
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8. Hire Family
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9. Use A List Professional
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Houston: 1961 is the year Lupe Fraga left the security of his hourly wages as a bookkeeper and virtually overnight he was a business owner. He borrowed some of the start-up capital from his girl friend and the owner financed the purchase. He married Irene -- "the best thing I ever did in my life..." -- and then he learned that in business profits do not come easily.

Michelle is the first born and the day we met her, she was busy teaching a new manager and leading a customer service training session. Alisa, the middle child, deals with human resources and says that caring can be measured on the bottomline.

Stephen, the youngest Fraga says that they all wear many hats, but he is now focusing on improving systems in the warehouse. Stephen followed in his father's footsteps and graduated from Texas A & M. Rather than coming to work at Tejas Office right from school, Lupe encouraged Stephen to work for a large company which he did for two years before joining Tejas in 1998.

We all constantly ask, "What is really important?"

To focus on what is important requires leadership. One the books that Lupe Fraga was reading when we visited was Ken Blanchard's "The Heart of a Leader." It is one of those books to read on one of those five-hour flights. For those of you who have been at it for a few years, it is one of those books that rekindle the early fires that kept us so enthusiastic and hopeful in the early days of our business.

Lupe is mentored and he is a mentor:
He learns from others within his professional trade associations -- the National Office Products Alliance (NOPA), the American Office Products Distributors (AOPD), the Tri-Mega National Purchasing Association, and the Independent Office Products Dealers Association.

He advises and helps others at Houston Hispanic Chamber of Commerce, Greater Houston Partnership (Board of Directors), the Federal Reserve Bank of Dallas-Houston Branch (Chairman, Board of Directors), the Greater Houston Convention & Visitors Bureau (past Chairman), and he has work on the boards of the Central Bank Timbergrove (Advisory Board), the Childress Foundation, Harris County Child Protective Services, Houston Hispanic Forum, Houston Zoological Society, the National YMCA, Metropolitan YMCA, the Harris County Private Industry Council, , Houston Urban League, the Laredo National Bank Houston (Advisory Board), National YMCA, the Reliant Energy Business Advisory Board, Sam Houston Area Council of the Boy Scouts of America, Strake Foundation, United Way of the Texas Gulf Coast, Visiting Nurses Association, and the list goes on and on.

GO FURTHER: Spend some time with the eight key points of the case study guide (upper right corner in the green box) and each of the related transcript segments.

Here is a print version of the transcript.

CONTACT:
Lupe Fraga or Irene or Michelle, Alisa or Stephen
The Fraga Family
Tejas Office Products
1225 W. 20th Street
Houston, Texas 77080
Tel: 713.864.6004
URL: http://www.tejasoffice.com
Email: Click here

  • FIRST PRINCIPLES: Starting a business is the road to economic independence for most of us average people. Read a little more to see why incorporating a business keeps the passion of the American revolution alive!
  • UNDERSTANDING INTANGIBLES: For most businesses today, up to 85% of the value of your business are intangibles yet you will not find them on your balance sheet. For example, the value of your web site does not show up. Get to know FASB and their GAAP and encourage your CPA to further open the discussions about intangibles.
  • CASES BY BUSINESS TYPE. Click on the heading to find all the business types and then click on your type of business to check out those case studies.
  • FAMILY BUSINESS: Some say, "All business is family business." Yet, when Mom and Dad and the kids are all here day-in and day-out, these kinds of family business have special dynamics. Here are links to other family business stories; be sure to look at each case study guide.
  • RELATED STORIES: There are many other episodes of the show that study how people win over great odds. There is more information about growing a sustainable business within Step 7 and Step 8.
  • Selection Criteria: Awards, recognition, and volunteerism are all important in this selection process.

    AWARDS: We are always encouraged when people are recognized by their local community and national trade association.
  • SUPPORT PUBLIC TELEVISION:
    Become a member of your local station. If you are already, great. If not and your business is doing well, consider joining the Producers' Club ($1000).
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Talk about recognition in a lifetime. Lupe, his family, and his team have been recognized by many different businesses and organizations. And, as you might imagine, this list continues to grow:
  • CenterPoint Energy Minority Supplier of the Year.
  • Businessman of the Year, Hispanic Chamber of Commerce
  • Greater Women’s Foundation Honoree
  • Hispanic of Year, Fiestas Patrias
  • Hispanic Business Magazine, Top 500 Hispanic Owned Companies in the Nation (1990-Present)
  • Hispanic Business Magazine, cover story
  • Houston Business Source Magazine, cover story
  • Houston Business Journal, Houston’s Largest Area Minority-Owned Businesses, #20
  • Houston Chronicle, Houston’s Largest Minority-Owned Businesses
  • Houston Minority Business Council Supplier of the Year (1991 and 2001)
  • Houston Urban League -Family of the Year
  • Mexican-American Bar Association of Houston Outstanding Leader Award
  • Shell Oil Company, MWBE Supplier of the Year
  • Shell Oil Company, Quality Performance Award
  • Metropolitan Transit Authority, Exemplary Service Award
  • St. Thomas High School Hall of Honor
  • Texas A&M University:
    • T.W. Mohle Accounting Award
    • Board of Regents
  • University of Houston Center for Mexican-American Studies, Outstanding Supporter
  • University of Houston Downtown, Volunteer of the Year


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