Topic for discussion: What is one way to increase your market reach?

Answer: Go to a list broker. A professional list manager can sell you lists of prospects that fit the profile of your current customers. Also, the lists you buy are maintained by someone else so you are not stuck doing data entry.

Since addresses are always changing you'll find it cost effective to lease or buy lists for marketing. However, once a person becomes your customer, you must commit to the tedious task of keeping your own list current.

Many people dream of having thousands of customers but only a few do the work that must be done to find and win them. In the book, Good to Great, Jim Collins writes that great companies pay attention to details and no task is too tedious.

One couple, Scott and Marthalee Mooney, built Country Supply to $17 million in revenue because they were willing to do the tedious task of building and maintaining a customer list.

You think about it: What tedious task needs to be done for you to move your business forward? We guarantee, it is something that no one wants to do.