It seems so simple and so obvious, doesn't it? Staying focused on the customer is a common mindset of successful companies, big and small. It is Lupe's customer commitment that motivated him to invest thousands of dollars in online ordering functionality.

Topic for discussion: How do you show your customers that you appreciate them?

Answer: Lots of companies send their customers cards and presents at Christmastime. This is a good idea and it's probably risky not to remember your customers during the holiday season, particularly if they expect that you will. Little gifts throughout the year, demonstrating your gratitude for your customer's business are a great way of saying "thanks for contributing to our growth".

Nothing, however, shows your appreciation as much as providing them with great service and friendly faces. Lupe is careful during the hiring process, to ask prospective employees if they like people. Everyone from Tejas Office Products who has contact with the customer is considered a goodwill ambassador for the company. This is a great lesson for all of us.

You think about it: What would your customers say about the service that you deliver?