Small Business School
The transcript for this episode
Small Business School  last update: May 14, 2005  |   go to the homepageSmall Business School
Small Business School
Small Business School
Small Business School
Small Business School Small Business School
21st Century Farming
Small Business School
Overview Transcript Case Study Video
Sakata Farms grows, processes and delivers its sweet corn and onions to the retailers.
Small Business School
Small Business School
Small Business School
Control The Supply Chain
Small Business School
Small Business School Small Business School Small Business School
WATCH TELEVISION THAT TEACHES
Small Business School Small Business School Small Business School
Small Business School Small Business School Small Business School Small Business School
Transcript Segments
Small Business School
1. Make A Perfect Product
2. Keep Improving
3. Think For Yourself
4. Control The Supply Chain
5. Lighten The Workers' Load
6. See The Good
Small Business School
7. Give Bankers Spreadsheets
Small Business School
8. Plan Out Of Season

HATTIE: (Voiceover) Bob's company, Sakata Farms, is one of the top 100 vegetable growers in the US. He has hundreds of customers, including Safeway and Albertsons. Sir, we saw you picking up corn.

Unidentified Man: Yes.

HATTIE: Were you picking certain ones?

Man: I was picking the bigger ones, but you don't have to worry about the quality because it's all good in the Sakata corn.

HATTIE: You're used to it.

Man: Yes, I've had it before.

BOB: When I started the farm over 52 years ago, 26 percent of the population in the United States were farmers. It took 26 percent of us to grow the food for everybody. Today there is 1.8 percent, less than 2 percent.

HATTIE: One of the efficiency decisions that you came with was that there ought to be one ear of corn on one stalk.

BOB: Yes.

HATTIE: Talk to me about that.

BOB: About 30 years ago--35 years ago, I was asked to speak at a sweet corn breeders meeting and there were really outstanding, large operators there. I was just a young kid listening to their wisdom. And they wanted three ears per stalk that looked green and a higher yield per acre. And when it came to me, I certainly didn't want to argue with my successful colleagues, but I thought that I wanted a corn plant that only produced one ear per stalk mainly because I could see the day that we had to mechanically harvest our corn and it would be difficult to design a machine that would harvest three ears off of a stalk. But one ear off the stalk, I felt that I could help design a machine. Then you could increase your plant population, also.

HATTIE: So you started 35 years ago working on the product that you now have.

BOB: Correct. There was a genetic engineer that was willing to help, and it took 20 years to come up with this so-called supersweet variety that the whole industry has at this point now.

HATTIE: You invested your time, your energy, your money to test it and develop this and work with this genetic engineer, but you don't own the seed?

BOB: No, I think anything that would be an advantage to my colleagues in the business, why they can have it, too.

Review the study guide

Small Business School  
Small Business School
Small Business School

The Small Business Index of Learning Companies
Click here to be listed and linked from within this site
.