HATTIE: Hi. I'm Hattie Bryant. If you want to grow the business you already have or simply get started working for yourself, we can help you. Every week, right here, small business owners tell their secrets about starting, running, and growing a business. We call small-business owners the new American heroes because we are the innovators and job generators.

Bob Sakata has been doing just that for decades. We take you now to Brighton, Colorado, to meet a new American hero. (Voiceover) It's harvest time on one of Bob Sakata's fields in Colorado. The big machines do the work now, but Bob shows me the pleasure of picking and tasting his specially developed fresh ear of corn.

BOB SAKATA: Here it is. The machine goes like this picks it off. And you see how cool that ear is?

HATTIE: It's so gorgeous.

BOB: And I won't test it out. You just bite into it and pull.

HATTIE: And this is going to taste fabulous raw right like this?

BOB: Just like that. (Hattie takes a bite of corn that Bob has pulled from a huge cornstalk.)

HATTIE: It is incredible. You want a taste?

BOB: I'm going to see if you're telling the truth.

HATTIE: You're the professional. Now why does it taste so good?

BOB: Put all the nutrients that this corn needs so it would have everything the corn needs.

HATTIE: ...to be perfect.

BOB: Yes, to be perfect.