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In the book,
Good to Great, Jim Collins writes that great companies pay attention to
details and no task is too tedious.
Topic for
Discussion: What does John Wargo remind us to do?
Answer: He
says we have to plan our marketing a season or two ahead. Therefore, when we're
bundled up in winter clothes, we have to write a brochure about products or
services people will want to buy in the summer. This is just one of those very
important jobs that it is hard to get in the mood for. Most of us would rather
deal with the day-to-day operation than think about what we'll be doing six
months from now.
You think about
it: What tedious task needs to be done for you to move your business
forward? We guarantee, it is something that no one wants to do.
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