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Going for the Gold
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Overview Transcript Case Study Video
Gary Cantor had the advertising agency history while Tracy Meyers focused on all the details.
Gary Cantor and Tracy Myers started the Advertising Arts College in 1980 and twenty years later sold it for millions. They certainly exited at the top!
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La Jolla, California and Dallas, Texas: Every day the press reports, especially The Wall Street Journal and Forbes, about how big business acquires small businesses in order to grow.

If you are running a good business and have market share in your industry segment, you should consider preparing for that call or knock on the door -- the result could put John Beresford Tipton to shame. (Remember the '60s TV show, "The Millionaire" where a multi-billionaire gave out one million dollars each week?)

In most every episode of this show we explore how and why the founder of a business gets started and how they get over the hurdles. This week we look at how they received a very large check for the fruits of their labor.

Today, we spend time with Tracy Myers and Gary Cantor, the founders of Advertising Arts College, and Bob Orenstein, founder of International Wine Accessories (IWA). Both have completed all eight steps within the business cycle, and they define what it means to "Exit At the Top." You met Bob a couple of years ago when we did his story about starting IWA from the extra bedroom of his townhouse.

Both stories are important.

Gary and Tracy's story is for all of us who are not even thinking about selling, then there comes a knock on the door.

Bob's story is for the rest of us who know that we have created a susbtantial asset. Bob, however, knew that his "time" was coming. Bob was strategic and spent several years getting ready for the day, and then it took over four years to consummate a deal.

To say the least, every one of us should have an exit strategy.

The question for all of us, even if you are in the first step of starting, is "How is this all going to end?" Over 70±% of all businesses fail to transfer to the next generation. But that does not disclose an even more dismal statistic: 70±% of all small business startups fail within their first year, and then unknown quantities* fail every year thereafter.

There has to be a better way!

Working together, learning from the best among us, we can stem the growth of negative numbers and open ways to increase the positive. Let's see if we can help build a better business infrastructure that causes more businesses to reach sustainability. Just think about how our quality of life would improve if more small businesses made it -- really made it to sustainability -- and could more readily and abundantly support their communities and families.

 

*We are trying to gather hard statistics here; the US SBA, NFIB, US Chamber of Commerce, and Department of Treasury (IRS) are all trying to get their hands on this information, but businesses come and go too quickly.

 
  • CONTACT(S):
    Bob Orenstein
    International Wines Accessories
    10246 Miller Road
    Dallas, Texas 75238-1206
    T:214.349.6097 800.527.4072
    URL:http://www.iwawine.com
    Email: Click here.
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Key Ideas of this episode
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1. Think About Selling From Day One
2. Take Charge of Your Exit
3. Hire Experts
4. Calculate Your EBITDA
5. Build Goodwill
6. Play Hardball
7. Provide Buyers Continuity
8. Deliver The Numbers
9. Lean On Your CPA
10. Know When To Let Go
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  • HIRE EXPERTS:
    Over $10M in Gross Sales: Even if you are close to $10M in revenues, you might consider asking about Mergers & Acquisitions (M&A) groups.

    If you are less than $1M, look for a business broker in your industry. Plus, turn to those people whom you trust -- your banker, attorney, CPA, and advisors. Leave no stones unturned!

    M&A Association: Bob Orenstein's business was large enough to attract the attention of Larry Starks, a Mergers & Acquisitions person (who has since started his own M&A group, Waterview Advisors). Larry, at that time, was working with Citigroup Geneva Capital Strategies.

    Below $10M in Gross Sales: There are business brokers in virtually every city of the USA. Check with your friends at that the Chamber of Commerce to see if there are any people with depth of knowledge within your industry:
    • International Business Brokers Association (IBBA): This group is the bedrock of the industry. As they say, "The IBBA has more than 1,100 cooperative business brokers and intermediaries across Canada, Mexico, Asia, Europe and the United States." It is, "...the largest international non-profit association operating exclusively for the benefit of people and firms engaged in the various aspects of a business brokerage and mergers and acquisitions."
    • Business Brokers Network has over 400 affiliated business brokerage firms located across the US and Canada.
    • State Agencies: There are also many state associations and regional business brokers such as the California Association of Business Brokers and the Georgia Association of Business Brokers. Check in your own state.
    • National Brokers: Then, there are large national brokers like Sunbelt (over 300 offices).
    • To check with your local chamber people, click here.
  • MISSION & VISION STATEMENTS: Have a clear mission and vision statement. We here at SmallBusinessSchool have some work to do! Our mission and vision are too detailed.

    If you have strong clear statements and general agreement about their place in the business, post them on a bulletin board. Then, every month or so, ask somebody what they are. Give them $50 if they get them right. Think about it.
  • STEPS TO GROW: Step 8: Exit At the Top. Step 7 is Sustainability. Tracy and Bob each had sustainable businesses. Each of their businesses were running like well-oiled machines. And when they took Step 8, they did it with the same dignity that they had throughout their entire business career.

    There are four basic ways to take Step 8. Do you know what they are? See the show about ESOPs. About DPOs. About IPOs. And soon you will be able to look in on a list of businesses that have disappeared, gobbled up by Merger & Acquisitions. A fire sale or liquidating your assets is not Exiting At the Top and it is an indication that the business owner has not developed a sustainable business.
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  • COMMENTS OR QUESTIONS. We invite your comments and questions. Was the show inspirational and/or educational? We hope this show is both!
  • More about money: The Risk Management Association:
    A consortium of 3000 banks and 16,000 other financial organizations. You can take courses with the RMA to learn how to calculate and interpret your key critical ratios. They also know, based on the annual results of over 150,000 loan docs, what the standard means -- key critical ratios -- are within your industry.

    Do you know how you measure up within your industry? There is no better group than the RMA to help you learn.
  • JOIN, JOIN, JOIN: Your professional associations in your industry are your key to continuing education, market research, collaborations, strategic partnerships, capital and so much more ... often you'll find that you enjoy like-minded people and many will become friends for life.
  • SUPPORT PUBLIC TELEVISION:
    Become a member of your local station. If you are already, great. If not and your business is doing well, consider joining the Producers' Club ($1000).
 
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