Small Business School
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Overview Transcript Case Study Video
Thomas fell in love with this spot.
The French Laundry operates within this 1600 square foot rock and timber structure built in 1900.
Small Business School
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Be True To Yourself
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Transcript Segments
Small Business School
1. Make A Small Amount
2. Learn From Mistakes
3. Be True To Yourself
4. Keep Dreaming
5. Put All Of Your Skin In The Game
6. Stay Charming
7. Take Dozens of Investors
8. Win Awards
9. Do What You Want To Do
10. Hire A Maitre D'
11. Hire People You Like
12. Buy From The Best

HATTIE: So what did you do?

THOMAS: You just keep doing what you're doing.
Eventually my partner, you know, forced me
to accept the fact that I couldn't, you know--
either I changed what I wanted to do foodwise
and thus change the prices, or we'd have to find
somebody to take over the restaurant.

So I said, "Well, you know my purpose in my career is to do the kind of food that I believe in, and I'll give up the restaurant and we'll bring somebody else in and we can reformat the restaurant." And that's what happened. I left.

HATTIE: So what you're saying is that you're not changing.

THOMAS: I wasn't changing. No... I believed in what I was doing and I believed that I would find a place to be able to do it. I thought that if I would compromise my quality and my standards that it would be the end of me.

HATTIE: And then...

THOMAS: We shook hands and I left. I left. So I took a job in Los Angeles. And first time being in a corporate environment was disastrous for me.

HATTIE: Layers of bureaucracy.

THOMAS: Yeah. It was disastrous. It didn't afford me the ability to cook. As the chef, as the executive chef of a hotel, you were expected to do everything else but cook.

HATTIE: Oh. You had to manage staff...

THOMAS: Yes. I had staff meetings and budget meetings. I mean, I was in meetings four or five times a week. I found out that I was miserable in that environment. I was in a kitchen environment and not able to cook. I was not cooking.

I left the hotel and I started a small business called EVO, which was an olive oil company, with a partner. And we produced olive oil for a while. We still do; I still do. And that kind of kept me busy. It was fun, made a little bit of money at it. But what it allowed me to do was think about where I wanted to be in my next step, and I found The French Laundry.

I always kind of back into things, I guess is the way that I do it. I found the restaurant, I said, `This is what I want. Now how can I get it? How can I get it?' And that was the biggest challenge of my life. And I think if I knew then what I know now, I'd have probably thought, `That's ridiculous. I'll never be able to do that.'

HATTIE: In other words, it was too big of a dream.

THOMAS: Yeah, it was just too many things involved in buying a business. I had no idea.

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