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Overview Transcript Case Study Video
Thomas Keller at The French Laundry
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Thomas Keller is a disciplined chef who is also a very disciplined businessman.
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This Chef pulled money out of thin air by putting details in writing.
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WATCH TELEVISION THAT TEACHES 
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Key Ideas of this episode
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1. Make a Small Amount
2. Learn From Mistakes
3. Be True To Yourself
4. Keep Dreaming
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5. Put All Of Your Skin In The Game
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6. Stay Charming
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7. Take Dozens Of Investors
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8. Win Awards
9. Do What You Want To Do
10. Hire A Maitre D'
11. Hire People You Like
12. Buy From The Best
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Yountville, California: Located in the world famous Napa Valley, this is the place from which Chef Keller gained great fame. He now also owns Per Se in New York City, and Bouchon in Yountville and in Las Vegas.

To accomplish this growth, he has recruited, hired and trained some of the best chefs and service people in the country.

Writer Irvine Welsh had this to say about dining at The French Laundry:

"...we received 19 courses and 15 different types of accompanying wine... From the opening glasses of Krug Grand Cuvée Champagne and our crisp and tasty cornets of marinated Atlantic Salmon with Red Onion Crème Fraîche to the 'Mignardises' washed down with Barbeito Sercial Madeira 1910 Vintage Port, some four hours later, this was a gastronomic assault course. I have neither the time nor the space to go into what we received in between all this, so I'll just highlight some personal favourites. The Cauliflower 'Panna Cotta' with Point Reyes Oyster Glaze and Iranian Osetra Caviar was a magnificent canapé.

...I salivate now as I think of the Truffle-pickled Hen Eggs with 'its creamy yellow' and Chopped Black Truffles.

...my taste buds went into overdrive with the Salad of Marinated Jacobsen's Farm Figs with Caramelised Fennel Bulb, Roasted Garden Peppers, Shaved Fennel and Fennel Bulb Vinaigrette, and gastronomic orgasm was achieved with the Sweet Butter Poached Maine Lobster with first-of-season Chestnuts, Granny Smith's Apples and a Hydromel Sauce.

...the chef's personal version of 'bacon and eggs' was a revelation, composed of a 'rouelle' of slow-baked 'Tête de Cochon', Frisée Salad, poached Quail's Egg and sauce 'Gribiche'. It was followed by Snake River Ranch 'Calotte De Boeuf Grillé' with pan-roasted fennel bulb, caramelised Bartlett Pears and 'Sauce au Poivre' This set us up nicely for the transition into a myriad of desserts, the standout being the 'Declinaison au Chocolat' which comprised 'Mousse Au Chocolat TiÀde', Chocolate Sorbet, Chocolate Brownie and Milk Chocolate 'Ganache'.

... the waiters just keep coming with more dishes, unfailingly polite and informative as ever.

...obviously, the title of 'best restaurant in the world' is subjective to the point of lunacy. Having said that, I doubt it would be possible for The French Laundry to be equalled.

...Thomas Keller is a true giant among chefs, coming over as a genuinely inspirational figure, and to see him in action in his kitchen is pure joy. "

Contact:

Chef Thomas Keller
The French Laundry
6640 Washington Street
Yountville, California 94599

Tel: 707.944.2380
(Call 60 days from the date you want a reservation!
They don't take them further out and they book up quickly.
If the telephone is busy, just hit "Redial" until you get through!)
Fax: 707.944.1974
URL: http://www.frenchlaundry.com/

We invite your questions or comments.

G0 FURTHER:

  • FOOD PROCESSING: Remember his olive oil? It is still part of the business and he gives that little product a lot of the early credit for his staying power.

    Study more businesses in the food processing industry.
  • BEVERAGES: Wine, bread and fine cheese.
    Where would be without them?
    Study more businesses in the beverage industry.


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