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| he earns big bucks on small bites |
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| It's said that Thomas Keller's The French
Laundry is the best French restaurant in the world (albeit in Napa Valley).
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| Yountville, CA: "Napa takes Manhattan"
could be the way to explain the hoopla around Thomas Keller's newest venture
called Per Se located in the Time Warner Center at Columbus Circle. How
is it possible that a chef from a tiny town in California can open in New York
City to an instant waiting list? |
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As students of best business practices we
would like to point out that Chef Keller took most of his California team,
including his dishwasher, to Manhattan to open Per Se and to train their
counterparts in the East. While bad restaurant owners don't even know the name
of their dishwasher, Thomas Keller knows this is a key position worthy of
respect and proper training. |
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Chef Thomas Keller is known the world over
for his restaurant, The French Laundry, located in Yountville,
California. We spent the day with him trying to learn his secrets. We think we
have distilled a few of them here for you, but like any true artist, there is
still mystery around a man who is worshipped by his employees and
customers. |
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| The reservationist told us
simply and elegantly, "Food is transformed when it goes through Chef Keller's
hands." |
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| Television about creativity and values |
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| Being Broke
Is Temporary |
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| This
man, considered by many to be the best American chef, told us that he was
completely out of cash in 1992. The pain of being broke was sharp the day he
drove from Los Angeles to Yountville to look at a building that was for
sale. |
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| He fell
in love. That love focused his mind on how he might buy the charming structure
that was built in 1900 out of river rock and wood. |
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| It had
been a restaurant but the owners were tired and closed it to simply sell the
building. Still broke, in 1994, Thomas Keller bought the sweet spot of his
dreams. |
| more... |
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| It's Time to Grow Your Business |
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| For every episode of the show
each week we study the transcript and extract what we think are the most
important lessons. |
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| These key points become a case
study guide. This episode has twelve: |
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