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go inside yourself for products
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Overview Transcript Case Study Video
The staff creates magic.
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Thomas attracts a quality team because
he sets high standards.
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Be True To Yourself

This is key to living a happy, productive life. However, it is very difficult because we think that if we try to be like others we will gain more acceptance.

Topic for Discussion: How do we know that Thomas Keller is willing to stay true to himself?

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Key Ideas of this episode
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1. Make a Small Amount
2. Learn From Mistakes
3. Be True To Yourself
4. Keep Dreaming
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5. Put All Of Your Skin In The Game
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6. Stay Charming
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7. Take Dozens Of Investors
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8. Win Awards
9. Do What You Want To Do
10. Hire A Maitre D'
11. Hire People You Like
12. Buy From The Best
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Answer: First, he lost a partner when he wouldn't compromise on the menu at Rakel. Second, when he saw The French Laundry and decided this would be the location of what he hoped would be his first successful venture, he would not relent. He had no money but he was so strongly attracted to the building in Yountville that he worked like a dog to put together the financing.

We all know that accomplished people do whatever it takes for them to achieve their goals. The runner runs the extra miles, the parent sacrifices for the children, the scientist works non-stop in the laboratory to prove out a theory, the rancher stays up all night to nurse a sick animal.

Something deep inside told Thomas Keller that this location was right for him. He said, it feels like home and it feels like it could be any where in the world. It is a magical place and he knew he would not be happy if he could not open a restaurant in this location.

You think about it: What should you be doing that you are not now doing? If you are true to yourself right now would your life be different?

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