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When you fail, try again
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Overview Transcript Case Study Video
The team works together to achieve perfection.
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Through trial and error, Thomas has learned how to make a business succeed.
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Learn From Mistakes

Thomas Keller's story is as much about failure as it is about success. He tells about falling in love with cooking as a young person and about making the grand leap to owning his own restaurant.

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Key Ideas of this episode
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1. Make a Small Amount
2. Learn From Mistakes
3. Be True To Yourself
4. Keep Dreaming
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5. Put All Of Your Skin In The Game
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6. Stay Charming
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7. Take Dozens Of Investors
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8. Win Awards
9. Do What You Want To Do
10. Hire A Maitre D'
11. Hire People You Like
12. Buy From The Best
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Topic for Discussion: What did Thomas learn from his first venture?

Answer: He learned that things are harder than they look. He learned that loving something doesn't mean you can make a profit at doing it and he learned that partners are difficult. Most of all, he learned that what you don't know will kill you and you better surround yourself with good people and good information.

We believe that working and learning are the same thing. If we're not learning something new we are destined to be stuck in the past while we watch competitors siphon away our customers.

You think about it: What lessons are you learning now? What are you doing with the new information?

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