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Like these women,
adopt the tools used in a man's world and take your business to the next level.
Don't be afraid of the thin air you'll find at the top of the mountain. Wrestle
with your financials. Know your key critical ratios. Learn how to use the
equity in your business and develop an exit strategy and liquidity model. It'll
take some discipline, but if you do it odds are you can make it in a man's
world.
(Voiceover) Each
woman you have met so far can be studied at smallbusinessschool.org. Now let's
go in-depth with one more strong woman.
VICKY: (Voiceover)
We sell environments. We sell productivity. In an office building, for example,
that you've seen many times you'll see, they're called cubicles. That's what we
do. We consult with a customer to find out, how do you operate? What are your
goals? What's important? Who needs to work with one another? So that we can
understand the long-term strategy.
HATTIE: (Voiceover)
Located in San Diego with 45 employees and 20 million in revenue, Vicky Carlson
is the owner of Office Pavilion, one of the few Herman Miller office furniture
dealerships that is owned by a woman.
VICKY: Way back in
1986, I'm fresh out of college and I'm a little strapped for cash and I went to
work as a temp. I had one job for a week. The second job I had in the second
week, they had to talk me into it, but they called and said Vicky we have a job
for you and before you say no we want you to hear us out. There's a company in
Denver. It's up and coming. There are only a few people in the organization
right now. It's downtown. But they're building a bigger organization, they're
just getting started and we really think this is an up and coming company. We
really think it's really up your alley. The name of the company is Office
Pavilion. It's a Herman Miller dealership and they need a receptionist. I said
absolutely not. I'm not going to be a receptionist. I didn't go to college all
of these years to start as a receptionist. They said, we knew you would say
that, however, we think it's a foot in the door. They're not going to get to
know you if you don't take this opportunity. We think once they get to know who
you are, that there will be opportunities for you.
HATTIE: Well I
think you were right to be scared because we can get pigeonholed.
VICKY: Well that's
what I said. If I go in as a receptionist they're going to think I'm a
receptionist and that's where I'm going to get tagged. So I went on interviews
because I wanted them to know, yes, I like your company and I asked a lot of
questions and I learned while I was there. But this is not what I'm going to do
and I'm not happy doing this and I'm not going to do this for a long period of
time. Long story short, it wasn't very long before they offered me a position
and they hired me. So my official job with Office Pavilion taking the temp job
away was Showroom Manager.
HATTIE: So people
should ask for training. They should raise their hand and say I want to learn.
VICKY: Ask for
training, but also pay attention to your surroundings. Learn on your own. Ask
questions. When they see that interest and that intelligence and that you
really are -- you care about what happens and you want to learn and you have
the appetite for this knowledge, I think it just says to them, "Wow, we need to
take a serious look at this person." I was in Denver, Colorado for 5 ½
years, and in that 5 ½ years, by the time I left I was Vice President of
Operations. I had everybody in the company reporting to me except for the sales
team. The sales team had a VP of Sales reporting to them. But part of my
responsibility at the end of my time there was to call on the architect and
design community, which is a sales role as well and then I developed that role
and then I hired an A&D rep. So I had a little piece of the sales as well.
And we were doing, at that time, probably $30 million.
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