Small Business School
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Small Business School  last update: March 2007  |   go to the homepageSmall Business School
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Women Shatter Glass
Small Business School
Overview Transcript Case Study Video
Darlene Jeter hauls tons of trash
Darlene Jeter hauls tons of demolition trash.
Small Business School
Small Business School
Think Big -- Think Heavy Metal
Small Business School

HATTIE (In the Studio) What are the common qualities we find among women who operate in traditional male dominated industries? Number one, they think big and they, unlike most business owners, put their plans in writing.

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Transcript Segments
Small Business School
1. Do Business Wherever There Are Men
2. Think Big -- Think Heavy Metal
3. Be Confident and Bold
4. Create Good Work for Women
5. Learn Everything
6. Ask For What You Want
7. Be A Tough Negotiator
8. Participate In A Powerful Group
9. Pay Attention To The Numbers
10. Take Action

DARLENE JETTER: (Voiceover) Take risks. We were willing to take whatever savings we had and put it at risk and just invest in the business and try to make it work and see what happens after that.

HATTIE: (Voiceover) Darlene Jetter is the owner of Boston based Jet-A-Way. The company is a full service recycling and waste disposal firm offering waste collection services, containerized removal of construction debris and paper recycling.

DARLENE: (Voiceover) The idea then was to move forward away from the dump trucks, and that was a new thing for us.

HATTIE: But to get the funding for the roll off. I've seen these roll off trucks out here, they look expensive.

DARLENE: They are. I had to work and I worked hard, but I love to work. And it was a learning situation I think that prepared me for things later on in my life, so I'm grateful.

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Small Business School
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