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Overview Transcript Case Study Video
Hattie says you can look like a woman and work like a man.
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Pamela Rodger's first teacher was her mother.
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Learn Everything

Vicky Carlson reminds us that knowledge is power. She described how she started as a temp worker in the receptionist position at a Herman Miller-owned Denver location of Office Pavilion.

Topic for Discussion: How does learning happen?

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Key Ideas of this episode
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1. Do Business Wherever There Are Men
2. Think Big -- Think Heavy Metal
3. Be Confident and Bold
4. Create Good Work for Women
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5. Learn Everything
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6. Ask For What You Want
7. Be A Tough Negotiator
8. Participate In A Powerful Group
9. Pay Attention To The Numbers
10. Take Action
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Answer: Learning begins when you decide you want and NEED to learn. And to learn something new as an adult, we have to have the attitude Vicky demonstrates. She said to ask questions and volunteer to take on a new task knowing that you will have to learn in order to succeed at that new task. Focusing on our rearview mirrors won't work in this new digital world. There are big shifts going on. We're moving from paper to digital files, from work silos to interdependence, from being location driven to being information driven. This presents a perfect opportunity for learning. All of us are being tested to the max and forced to learn what we need to learn to win in business going forward. This is not the time to think that you know it all.

Vicky learned about the power of being certified as a Woman Owned Business so she did the work to achieve this designation. In January of 2005, Susan Scott of Fierce Inc said, "This is no small thing. The process to become certified took a year, involving filling out endless forms, answering multiple lists of questions about our structure, submitting thesis-like documents explaining who we are, why we are, what we are, and what the heck we really do. Just when we sent off a batch of forms, another batch would arrive."

Susan reports that her offices were physically inspected and she fully expected a doctor's physical to be required to verify that indeed she is a woman. The reason this process is so rigorous today is because the status of being woman-owned has been abused in the past. Any woman who achieves certification will find it to be a useful marketing tool.

You think about it: Where are your blind spots? What do you need to learn that could move your business to the next level?

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