Answer: No. Of course men can create good work for women and many do. We just happen to notice that women business owners are quicker than men at providing benefits and flexibility that women fully appreciate.

Before we went to Cheryl's business, we had never seen an on-site day care center. We had never seen home-cooked meals in the company diner. We had never seen a place where employees could order meals to take home for dinner! We had never seen newly appointed executives given diamond bracelets nor had we seen lovely office decor that looked more like home than an office. Cheryl might go over the top with her treatment of women but we say, why not? Also, what's wrong with an all female or all male workforce? Why does every company have to look alike?

We suggest that you think hard about what works for you and do more of it. Don't try to compromise or water down ideas because you might appear slightly whacky to others. Cheryl has tried men in her company, but has had more success with women. Her conclusion then is to go with what works and not worry about what outsiders think.

You think about it: Would an all female workforce be a good idea for my business?