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confidence comes with success
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Overview Transcript Case Study Video
Hattie says you can look like a woman and work like a man.
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Pam says that service is not the backshop; it is the backbone of her dealership.
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Be Confident and Bold

Topic for Discussion: How do we know that Pamela Rodgers is confident and bold?

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Key Ideas of this episode
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1. Do Business Wherever There Are Men
2. Think Big -- Think Heavy Metal
3. Be Confident and Bold
4. Create Good Work for Women
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5. Learn Everything
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6. Ask For What You Want
7. Be A Tough Negotiator
8. Participate In A Powerful Group
9. Pay Attention To The Numbers
10. Take Action
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Answer: She gave up a big-paying job in a Fortune 500 company to earn the right to become an automobile dealership owner. With an MBA in Finance, Pamela was recruited into corporate America. She told us that when she saw the numbers and who made what in the car business, she decided she wanted to be where the action and money are in the automobile industry. The problem was that she was over-qualified in one way and under-qualified in other ways to go after a dealership.

The first thing she had to learn was how to sell cars. She went to work for $6 an hour plus commissions in a dealership not far from her home. This is what we call bold. This was such a shocking move that her mom said she nearly fell out of her chair when Pamela announced the plan. Why would anyone leave the comfort and prestige of the home office for the unknown world of commission sales?

Don't forget, Pamela can read financials. She saw with her own eyes how much dealers can earn over the long haul. While so many woman are caught up still fighting to break through the glass ceiling and obsessed with title and the accouterments attached to the title, Pamela just wanted the best opportunity to have no ceiling on her potential. It took Pamela seven years from the time she decided she wanted to own a dealership until she earned the right to purchase one. All of those years were dedicated to learning all of the aspects of the dealership business. She worked for dealers then was able to enter a dealership training program sponsored by GM. She was told by many that the dealership situation was no place for a women.

We now know that she put one foot in front of the other and gained confidence by learning everything that was thrown at her. She took an "ugly duckling" off the hands of GM and turned it into a winning location.

You think about it: What holds you back? What could you learn that would give you more confidence to make a bold move?

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