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Not too high, not too low ...
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Masters of the Art of Pricing
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Overview Transcript Case Study Video
Bud Konheim and Nicole Miller
In 1982 Bud Konheim and Nicole Miller founded their New York City fashion house with a world class vision.
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Nicole Miller on Small Business School
New York City: Know your market? See ways to define a new market niche? In this episode of the show you learn from two masters of retail that defined a market niche, in part through the fine art of pricing a product to sell. Many think, "Price it as low as you can." Those people will always be fighting to survive. Others say, "Charge whatever the market will bear." Some do -- they're hot -- they created a fad (or there's always a line out the door)!
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From Bud Konheim and Nicole Miller you learn about the price of happiness!
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Nicole Miller on Small Business School» Our first principles, mission & vision
Nicole Miller on Small Business School» By Business, Owner, State
Small Business School» TV Episodes: Business basics
Small Business School» The Soul of the American Economy
Small Business School» Episodes by industry
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A focus on retail stories throughout the years
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Key Ideas from 24 episodes
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1. Nicole Miller on Small Business School Nicole Miller: Pricing is Art
2. Angell & Phelps: Identify A Gap
3. FastSigns, USA: Put Systems In Place
4. Fess Parker: Entice Investors
5. Ken Done: Reach For Perfection
6. Le Travel: Stick With Core Customers
7. Navarro Pharmacy: Do What You Know
8. Nicole Miller: Sell Happiness
9. Orange: Create Event-driven Traffic
10. Tejas Office: Use A List Professional
11. TiresPlus (Tom Gegax): Deploy the Four Steps of Execution
12. Nicole Miller: It Never Gets Easy
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Hattie's Lightbulb
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Hattie Bryant Just about halfway through each episode of the show, we return to the studio where Hattie asks, "Did you hear that?" She focuses on one of these key ideas. When Hattie speaks to groups all over the country, people what a clips then she focuses on these key ideas.
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The future: An Ownership nation
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