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no place for the weak at the top
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Overview Transcript Case Study Video
Marcel
Marcel and his siblings have a deep legacy.
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Enroll The Next Generation
In The School of Hard Knocks
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In the US, 80% to 90% of businesses are considered to be family owned. Only 30% will survive to the 2nd generation, 12% to the 3rd and just 3% to the 4th. The reason it is so important that family-owned companies succeed is that they create 78% of all jobs in this country.

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Key Ideas from this Episode
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1. Small Business School Do What You Know
2. Do A Lot With A Little
3. Pour Your Earnings Into The Future
4. Speak Your Customer's Language
5. Hire People Who Want To Move Up
6. Inspect What You Expect
7. Change To Meet Demand
8. Increase Profit Margins With Private Labels
9. Enroll The Next Generation In The School of Hard Knocks
10. Put Others Ahead Of Yourself
11. Be A Team Player
12. Develop Core Beliefs
13. Use Technology To Dazzle Customers
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Marcel, Gabriel and Patricia have worked in and around the business all of their lives. They have swept the floors and have been taught to respect their heritage.

Topic for discussion: Why is it so important that the older generation be tough on the younger generation?

Answer: Because we have all seen the indulged children of wealthy people. The children never seem to develop that "back of steel" their parents or grandparents earned by making it through hard times.

Topic for discussion: What are the advantages of bringing your children into your business on the bottom rung of the ladder and having them work their way up?

Answer: There are several. First, they REALLY learn the business. There’s no way you can do that if you start "at the top." Secondly, by doing every job in the business, they are better and more compassionate managers, fully aware of the challenges faced by each employee. Thirdly, they will find ways of improving the business at each level of operations as they fully participate in it. Finally, and perhaps most importantly, all the other employees will know that the next generation is qualified to lead, that they have survived the internship and are well positioned to be caretakers of the organization.

To learn more about family-owned businesses, visit ffi.org.

You think about it: Are your children involved in your business? At what level? Are you preparing them adequately for their future roles?

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