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Peter Schenck and Lorraine Miller found buyers who
are much like themselves.
Topic for Discussion: How did Peter and
Lorraine go about finding their buyers?
Answer: Peter took the anonymous road and
Lorraine took the friendship path. Peter wrote an ad (just like an advertising
man, right?) and ran it in the Wall Street Journal. He described the type of
person he was looking for which was the way he found a person like himself.
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