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We'll all be going international to survive
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Joan & Bill Keller, Le Travel Store, Gaslamp  District, San Diego on Small Business School Small Business School
Lead Your Customers to the World
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Overview Transcript Case Study Video
Get a dozen different world maps and pin point all your global suppliers, customers, and travels.  Where is your map? And pin points of places visited?
Joan & Bill Keller, Le Travel Store, Gaslamp  District, San Diego on Small Business Schoo
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Joan & Bill Keller, Le Travel Store, Gaslamp  District, San Diego on Small Business Schoo

A global perspective of a tiny planet: Small Business SchoolMeet two extraordinary people who love this world and all the people in it. Everybody is a friend and it seems that one of their missions in life is to meet every one of us.

These people have traveled so much, one asks, "Where haven't you been?"

"The Antarctica." But, they got close -- Ushuaia, capital of Tierra del Fuego - Patagonia down on the tip of Argentina, the most southern city on earth and on a clear day ... of course, Joan and Bill Keller have the Antarctica on their list, but compared to most people, their list is rather short.

Become an independent traveler, but do it with panache. Take some of your customers, your investors, CPA and banker, and of course, your family with you. You can do what WalMart is doing, source the world. Look at every possible place on earth where you can find products and services to make your business work just that much better.

As you visit Le Travel Store and see how Joan and Bill have just added value to everything they have touched, you get a clear insight about life and business.

Just add more value to existing value.

Though their retail store is quite local, the entire staff is always global. They think travel, and whenever they can, they're traveling. Yet, this team is well-grounded in their community. They lead the "return to authenticity" movement that champions Main Street. It was the National Trust for Historic Preservation that led us to them and advised us with this show. Bill and Joan have been very active within many restoration groups.

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1. Do What You Love
2. Start Small
3. Hire People Who Sparkle
4. Deliver Insight To Customers
5. Reinvent Yourself
6. Buy A Building
7. Invest In Your Neighborhood
8. Stick With Core Products
9. Stick With Core Customers
10. Respect Your Partner's Talent
11. Prepare For Unknown Unknowns
12. Deploy A Customer Retention Plan
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  • GET OUT OF YOUR OFFICE: Become involved in the local and national activities of organizations that make a difference.
    1. Chamber of Commerce. We encourage everyone to be involved with their local, state and the National Chamber; all are well worth your time. Some of these people could be on your own board of advisors.
    2. Small Business Development Center. Associated with the Small Business Administration (SBA), there are over 1500 in the USA and they are an good resource for help and for continuing education.
    3. Hyperlinks to trade associations, organizations and publications are constantly being added once recommended by a small business advocate.
  • SUPPORT PUBLIC TELEVISION:
    Joan and Bill's local station is KPBS. They are self-confessed "addicts of public broadcasting" and have been strong supporters and underwriters of local shows. This show, however, is a national broadcast on stations around the country. Check here. Also, Bill and Joan's son, while traveling in Ghana, saw SmallBusinessSchool in his hotel room!


    Become a member of your local station. If you are already, great. If not and your business is doing well, consider joining the Producers' Club ($1000).
  • PHOT0 CREDITS: There is a photo on one of the homepages for this episode of the show (the homepage changes most days) is a two-dimensional map by Bucky Fuller. Called a Dymaxion Map, it becomes an icosahedron (of the five basic Platonic solids).

    NASA has many photos -- of San Diego harbor, of the earth and more. You can see photographs of virtually every square inch of the earth.
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  • COMMENTS OR QUESTIONS. We invite your comments and questions. Was the show inspirational and/or educational? We hope this show is both!
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