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The Lights on Main Street Shopping
Overview Transcript Case Study Video
Theater of the day! Special Magic! Visions of a better future!
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Retail: The challenge is the quiet months. In this episode you meet a master retailer and a quiet hero in her community. She was an early leader in her Main Street revitalization movement. She is Orange Schroeder of Orange Tree Imports. She's written a great little book called Specialty Shop Retailing. If you get it and read it, you'll find Orange more than glad to talk with you because you just may stimulate her thinking of the future in a new way.

Learn from people with large hearts and minds. Read the overview, transcript, and case study guide, and watch the video anytime but please be sure to tune-in to the local broadcast of the show.
Study this retail shop further ...
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Small Business School · Sundance & Artisans of the West
Small Business School · Understanding innovation - Novak
Small Business School · Democratic capitalism - Novak
Small Business School · Baldridge Award Again
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So, between you, me and the lightpost
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Key Idea: Love people
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It is not enough to love the products you sell. You must also have a profound love for people to build a successful specialty retail shop.
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Topic for Discussion: Why did Carol give this advice?
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Possible Answer: Working with both customers and employees is the primary task of a shopkeeper. If you prefer to select products and spend time with the book- keeping, you should work for a large store where you can easily avoid people. A specialty shop succeeds because of the way people are treated.
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Carol says she feels as if she is inviting customers into her home. This warm, close contact keeps customers coming back and keeps her employees satisfied. Love people. Treat them right. Simple?!?
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You think about it: How do you show your good feelings for your customers and your employees?

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