Provo Canyon and Salt Lake City, Utah: In this week's episode of the show, we go into a pristine part of the Rocky Mountains, a place that Robert Redford wanted to preserve. To sustain his dream and continue to pay for it all, he turned to Brent Beck and Harry Rosenthal when he had an idea for a catalog business. Brent knew the products. Harry knew direct mail. But, unlike most of us, these three had a fast start for this business -- leveraging the Robert Redford brand.

It wasn't always easy even for Redford. When he applied for that initial loan from the bank, just like so many of us, he was rejected.

He initially turned to investors, bought the land (driven to preserve it from housing developers), and began thinking of how to turn it into a business. That was in the late '60's.

Now it is a premier recreation area; the film festival has become a major venue for artists to learn and display their work. And the cataog business is going gangbusters. Butch Cassidy and the Sundance Kid created the momentum from which Robert Redford took that flying leap where he was joined first by Brent and then by Harry. It is a good story. Even celebrities were once "less than famous" and had to crawl and scrap and take a risk, and take a flying leap, just like the rest of us.

• CONTACT:
  Sundance Catalog
  P.O. Box 30307
  Salt Lake City, UT 84130-0307
  Tel: 800-422-2770
  Email: service@sundance.net
  URL: sundancecatalog.comAlso: http://www.sundanceresort.com

• We invite your comments and questions. Was the episode of the show inspirational and/or educational? We hope it was both!