• READ THE TRANSCRIPT. Reading the entire script of this episode of the show causes one to reflect on key ideas in critical ways. You will find that you can easily bounce from the transcript to the case study guide from that dialogue.

• EXPLORE THE CASE STUDY. In the beginning these case study guides were prepared for the special broadcast by PBS into the schools and universities throughout the USA. Since that time, Prenctice Hall and Thomson Learning have include these case studies in their best-selling business textbooks.

• Your Comments and Questions are always invited about each episode.

Boulder, Colorado: Don't be fooled. Although Jim Morris may look like an artist and talk like an environmentalist, he's a veteran businessman. He has been working at since college and he has learned how to work toward his huge goals -- to save the earth and all her creations therein -- and to be a businessman, too.

• Contact:
  Jim Morris Environmental T-Shirt Co.
  PO Box 18270
  5660 Valmont Road
  Boulder, CO 80308-1270
  Tel: 303-444-6430 800-788-5411
  Email: wolf@jimmorris.com
  URL: http://www.jimmorris.com/
  

More of the story: We say that small business owners are the new American heroes because we are the creators of work. Jim is also a hero to the environmentalists of the world, and if you want to run a business for the purpose of advancing a cause, as so many of us do, he can be your hero, too.

• BUSINESS TYPES. Review the stories of other businesses within your business type. Jim is listed under Home & Leisure. Also, check the stories under apparel. Virtually everybody is starting a specialty food to sell from their restaurant!

• KNOW YOUR COSTS – KNOW ALL YOUR NUMBERS – AND WHAT THEY MEAN. Explore this key episode to understand your critical ratios.

• FIND YOUR STEP AND CHART A COURSE TO THE NEXT. If you already have a business, explore Steps 5 - 8. If you’re just getting started, spend time going through Steps 1 - 4. Three-dimensional business modelling is part of our research of critical ratios.

• FIRST PRINCIPLES: Starting a business is the road to economic independence for most of us average people. Read a little more to see why incorporating a business keeps the passion of the American revolution alive!

• 1500+ Questions and Answers within SmallBusinessSchool. Within every show there are about 15 questions and answers. Within the school, there is a place to record your answers to these questions. Your answers to the same questions that Hattie asks every business owner becomes part of your own secure database where you have options to re-display your best answers within this site as your own profile page (that is this page), essentially an executive summary , a study guide and/or a transcript.

• SUPPORT PUBLIC TELEVISION:
  Become a member of your local station. If you are already, great. If not and your business is doing well, consider joining the Producers' Club ($1000). When we asked for some help from Jim, he created the T-shirt on the right to help public television during their fund-raisers.