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| Cause Marketing: On Mission |
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| Share the Earth is their watchword and
T-shirts are their medium to carry their message to the world. |
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| Boulder: In 1962 Rachel Carson's
controversial book, Silent Spring, was first published and tender roots of the
environmental movement found fertile ground. Jim Morris was barely in grammar
school at that time, yet that book received his early attention |
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April 20, 1970, the first Earth Day, Jim was just beginning high school and his
politics about the earth were being pushed further. He became an activist. By
the time he entered college he was an advocate to make every day Earth Day. His
special focus was on wildlife -- his first love, the grey wolf. |
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One might say that he has become the
wolf's favorite friend and advocate. He is a different kind of person and his
business is his life, his politics, his belief system... it defines his very
being. He's on mission, driven by a vision of profound respect. |
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| Small
Business 2000 Index |
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| There is an
Artistic Edge of Every business... |
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| That is the Art of business |
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| Business As a Way of Life |
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| Small Business Owners: From removing a
particular blight off the face of the earth (old tires), to preserving the
indigenous medicinals within tropical rain forests in Peru, to discovering
individual gifts and talents for good work, to discovering the secrets for a
good marriage, there are many good causes around which one could wrap a
business. |
| For every cause (an episode of the show) there is
a transcript, study guide, overview, and video for
just about every episode of the show. |
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| more... |
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