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The Art Store with George Granoff Small Business School
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Overview Transcript Case Study Video
George Granoff can teach us about business and life.
With big-box retail experience ...

New York City, Los Angeles, Pasadena, Oakland, Berkely, San Diego: In this show we visit with George Granoff, a corporate executive turned entrepreneur and small business owner. He bought and turned around a failing group of art supply stores. Now he is in the fast-lane for growth. Ever since graduating from college, he's worked in huge retail companies. He learned a lot. Then he took those years of experience to apply to a bankrupt chain of retail shops, The Art Store.
George's extraordinary business experience taught him much about scale, critical mass, and volume. Having run huge retail chains, George just couldn't imagine a business that is so small you can't enjoy the benefits of size.
GeorgeTo start a business from scratch would be too slow for George, so he bought an existing business in distress. The Art Store was a bargain. Like George, you don't have to start a business from scratch. Buy a business!
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1. Sustainable Businesses on Small Business School
2. Good Businesses are invited to register at Small Business School
3. Businesses with Deep Integrity, all part of the Small Business School mission
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4.
Principles for a lifetime and beyond
Small Business School5. The Diversity of Small Business
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Your dream should include your exit strategy.
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Key Ideas of this episode
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1. Use computers to streamline business functions
2. Dominate your marke in 2 out of 3 categories: assortment, price, service
3. reinvent the business
4. See the business with new eyes
5. Communicate with your customers - increase sales
6. Sell service not products
7. Know that your people only matter
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Learning More about Buying
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You can buy an existing business. There are business brokers who function just like real estate brokers. They're listed in the phone book. Be sure to work with your banker, accountant, lawyer and friends. Maybe you'll find a good deal like George.
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The people you meet in each episode of the show create value. They've worked through Step 5 they hired employees; and then through Step 6, they had solid growth and began seeing how the business could be sustained beyond them.

In Step 7 they realized that the employees and managers did better when they weren't around. Now we'll review how they have completed Step 8; they've exited at the top. To learn more, study the case study guide and work through Paths & Steps.
Each picture above links to an earlier episode of the show with a case study guide, transcript and video to go even deeper.
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