 |
|
| Intelligence, Determination, courage ... |
|
|
|
 Ella Williams, founder, Aegir Systems,
Oxnard |
|
|
|
|
Oxnard, California: This woman is an
American pioneer. She has the "it." She is willing to risk; she is willing to
work hard and understand detailed requirements. She is smart, yet she is also
willing to surround herself with smart people who can get things
right.
In this segment of In the Trenches you
meet Ella Williams; she is one of the few African-American women who has
succeeded in an industry dominated by ex-military brass. Ella is founder and
owner of Aegir Systems, a full-service engineering and consulting firm for the
US Department of Defense and the Department of Transportation. You'll learn
what it takes to do business with the government and hear her down-to-earth
advice on running a company.
- CONTACT:
Aegir Systems
2051 North
Solar Drive, Suite 200
Oxnard, California 93030
Tel: 805-485-4888
Fax: 805-485-4235
URL: http://www.aegir.com/
Email:
Click
here
|
|
|
|
|
|
|
|
|
|
| WATCH
TELEVISION THAT TEACHES |
|
|
|
|
|
|
|
|
| Key Ideas of
this episode |
|
|
|
|
|
|
|
|
|
|
|
"To build a company you have to
have a vision of where you want to go, and mine is very clear. And then I think
you have to have a lot of perseverance, dedication, and I think you have to
surround yourself with good people. And, a hand full of credit cards is good
too." – Ella Williams |
|
|
|
|
|
- TRANSCRIPT CASE STUDY: By reading
the entire transcript of this episode of the show causes
one to reflect on key ideas in critical ways. You will find that you can easily
bounce from the transcript to the
case study guide from
within that dialogue. Initially th case study guides were prepared for the
special broadcast by PBS into the schools and universities throughout the USA.
Since that time, Prenctice Hall and Thomson Learning have included these case
studies in their best-selling business textbooks.
- OTHER PROFILES:
Sliver of Genius. In 1981 founded Spectrum to capture the power of the
 personal computer to develop human
resource management software. Today his company is the longest standing,
full-service, provider of HR software systems. Jim shares his
special
genius. Read more at
http://www.spectrumhr.com.
|
|
| |
- We invite your
COMMENTS OR QUESTIONS. Was the show
inspirational and/or educational? We hope this episode of the show is
both!
- How do I start a business? : Every week
we get email from people asking us, "How do I start a business? And, what
business should I start?"
There is a special suspension of reality that is
necessary to start a business. It is about deep seated beliefs on one hand.
Passion on another. It is about feeling, "If I don't do this my life
will be incomplete."
- Other
segments in this show:
-
Integrity Selling.
Ron Willingham, author of Integrity
Selling and several other books -- When Good isn't Good Enough,
The Best Seller, and Hey, I'm the customer talks about the heart
of business.
 Do the right thing.
Professor Dr. Laura Nash of Harvard University and
Boston University is the author of Good Intentions Aside and talks here
about business ethics.
 StreetFighter
Marketing.
Jeff Slutsky takes us into the creative mind
and the enterprising, rather bold, spirit . . . great market tips for the
viewing!
 Law Talk.
John Dolan talks about the home office
deduction and cautions viewers to be sure it is your principal place of
business
- JOIN, JOIN, JOIN: Your professional associations in your industry
are your key to continuing education, market research, collaborations,
strategic partnerships, capital and so much more ... often you'll find that you
enjoy like-minded people and many will become friends for life.
- SUPPORT
PUBLIC TELEVISION:
Become a member of your local station. If you
are already, great. If not and your business is doing well, consider joining
the Producers' Club ($1000).
|
|
They conquer who
believe they can. He has not learned
the first lesson of life who does not
every day surmount a fear.
- Ralph Waldo
Emerson
|
|
|
|
|
 |
