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What makes a businesses very special? Art, where...
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Beauty transcends the mundane
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Overview Transcript Case Study Video
Ken contemplates and lets the spirit move him.
(cursor over the picture) Meet Ken and Judy Done.
This family business evolves around his art.
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Sydney and the World: Today you meet an artist who, like so many artists, is following his own heart. Often there is a price to pay when you follow your own heart. The art community's elite were not gentle on this man and his work. But Ken Done stood firm within his vision, perservered, and today even his critics are giving him his due.

He has become one of Australia's most-beloved and respected artists with his own world-class following.

One of the biggest problems some critics have is the success of others. If something is a commercial success, then an elitist feels empowered to criticize, "Plebian. Sold out to the masses." And what these often rather intellectually-gifted, but artistically- average people – have you ever seen a critic's work with a paintbrush?– fail to see is that the art has struck an emotional, perhaps even a deep spiritual vein, within that buying public. The buyer-participant has understood a moment perhaps more profoundly than the critic ever will (or, can).

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WATCH TELEVISION THAT TEACHES
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Key Ideas of this episode
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1. Do What Works
2. Establish A Dialog With Your Customers
3. Sell Beauty
4. Put Creativity On A Schedule
5. Multiply The Use Of A Singular Effort
6. Demand Happiness From Employees
7. Sign Contacts Only With Those Who
Don't Need One
8. Make A Spiritual Connection
9. Price It Right
10. Live, Eat, Breath, Sleep Your Work
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Small Business School Ken comments, "...it's up to you what you really bring to it. Do you like the colors? Do you like the shapes? Do you like the feeling of it? Does it mean anything to you? Will it give you pleasure over a longer period of time? For a painter, it's like half a conversation." Small Business School
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  • TRANSCRIPT CASE STUDY: By reading the entire transcript of this episode of the show causes one to reflect on key ideas in critical ways. You will find that you can easily bounce from the transcript to the case study guide from within that dialogue. Initially th case study guides were prepared for the special broadcast by PBS into the schools and universities throughout the USA. Since that time, Prenctice Hall and Thomson Learning have included these case studies in their best-selling business textbooks.
  • BACKGROUND: A rather comprehensive look at the scope of Ken Done's work can be found in Janet McKenzie's book, "The Art of Ken Done" (Craftsman House 2002). Making art that talks to our soul makes us feel good about life and even about each other.
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  • We invite your COMMENTS OR QUESTIONS. Was the show inspirational and/or educational? We hope this episode of the show is both!
  • How do I start a business? : This piece captured Hattie's heart and imagination.  She was an active 50% of the experience.Every week we get email from people asking us, "How do I start a business? And, what business should I start?" We might ask these folks to watch this episode of the show and then ask, "How might you become more like Ken Done?"
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    The simple answer might be, "Master your talent in the commercial world, then decide to break free." In Ken's example, it took eighteen years as an Art Director then Creative Director. And, he was good. In 1967, while at J. Walter Thompson, he earned the advertising industry's top award, the Cannes Gold Lion. But, if it were easy, around the age of forty, we would find people abandoning the corporate world in droves. But most people stay where there is security. Ken did not.
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    This episode of the show is to explore why some people start their business and why others just talk about it.
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    There is a special suspension of reality that is necessary to start a business. It is about deep seated beliefs on one hand. Passion on another. It is about feeling, "If I don't do this my life will be incomplete."
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    Unfortunately, however, many people do not discover their "this" throughout their lifetime. Certainly Ken Done has.
 

They conquer who believe they can. He has not learned
the first lesson of life who does not every day surmount a fear.
- Ralph Waldo Emerson

  • JOIN, JOIN, JOIN: Your professional associations in your industry are your key to continuing education, market research, collaborations, strategic partnerships, capital and so much more ... often you'll find that you enjoy like-minded people and many will become friends for life.
  • SUPPORT PUBLIC TELEVISION:
    Become a member of your local station. If you are already, great. If not and your business is doing well, consider joining the Producers' Club ($1000).

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