 |
San
Diego, California: Upon arriving in America's Finest City with
her beautiful, cloudless skies and moderate weather, you quickly discover that
there are ubiquitous clouds at city's airport, Lindbergh Field. But here,
they're called "Cloud 9" as in vans, a shuttle service from the airport to
anywhere.
But it wasn't
always so perfect in this perfect city.
In this
episode of the television show we learn how John Hawkins and his team pulled a
business back from the brink of bankruptcy and how they are now clearly banking
on the future of San Diego.
It's a
turnaround story. It's a branding story. And, it is a love story.
To begin this
story we went to "our airport" that we know so well to meet the man who knows
San Diego better than anyone. John Hawkins just loves this community. He loves
her people. And because of his service, when we asked about a business to
study, everybody recommended John -- the Chamber of Commerce, the Convention
and Visitors Bureau, the Mayor's office, Economic Development and more.
|
- READ THE TRANSCRIPT.
Reading the entire script of this episode of the show causes one to reflect on
key ideas in critical ways. You will find that you can easily bounce from the
transcript to the case study guide from that
dialogue.
- EXPLORE THE CASE STUDY. In the beginning
these case
study guides were prepared for the special broadcast by PBS into the
schools and universities throughout the USA. Since that time, Prenctice Hall
and Thomson Learning have include these case studies in their best-selling
business textbooks.
- SELECTION: Everybody had
John Hawkins and this business on their list. He is everywhere doing virtually
anything to help promote his favorite city in the world. Here are just a few of
the awards this business has received:
- Best
of San Diego - 2001, 2002
- 50
People to Watch –
San Diego Magazine - 2001
- Headliner of the Year Award - Entrepreneur –
2001
- Center
for Community Economic Development - CCED - Award - 2001
- Freedoms Foundation Award – 2000
- Access
Award – Accessible San Diego – 1995 - 2001
- Travelers Aid – Help on the Move - 1995 -
2000
- Better
Business Bureau
Torch Award – Ethics in Business - 1999
- San
Diego Business Journal’s Best Companies to Work For Award – 1999
- International Best Practices Award –
Technology – Arthur Anderson 1999
- Total
Excellence In Management – T.E.I.M. Award – 1998
- Recognized by the White House as a Leader in the
Welfare to Work Program - 1998
- Most
Enterprising Business - 1995 - Bank of America
- Environmental Responsible Award – 1995 –
Industrial Environmental Association
- Appreciation Award – - 1996 Republican
National Convention
- Best
Practices Award – Strategic Alliances - Arthur Anderson - 1998
- US Chamber - Mass Mutual's Blue
Chip Award – 1998
|
|
- Exit Strategy and Succession Planning.
70% of all businesses fail to pass the baton to the next generation. They fail
to reach sustainability beyond their personality. That business is called a
lifestyle business.
If you
want to be rewarded for all your hard work, by the time you hit 40 years of
age, you had better have some ideas about your own exit strategy and a
succession plan. By 50 years old, you should have the basic elements in place.
By 55, we all should be working on it. By 60, we need to be harvesting some of
our equity (ESOP - DPO - IPO). In the key point of the study guide just above,
review points 5 and 6.
- 1500+ Questions and Answers
within SmallBusinessSchool. Within every show there are about 15
questions and answers. Within the school, there is a place to record your
answers to these questions. Your answers to the same questions that Hattie
has asked all the other business owners become part of your own secure
database where you have options to re-display your best answers within this
site as your own
profile page (that is this page), essentially
an executive summary , a
study
guide and/or a
transcript.
- FIRST PRINCIPLES: Starting a
business is the road to economic independence for most of us average people.
Read a little more to see why
incorporating a business keeps the passion of
the American revolution alive!
-
MORE ABOUT FINANCES. We have a section
about money and it can be useful. BUT -- and this
is a big one -- we all need to know about RMA --The Risk Management
Association. This is real insiders information on your financials so take
note.
This organization is the banker's banker. They know more
about key critical ratios than anybody on earth. Over 3000 banks and 16000
other kinds of financial organizations contribute the essential financial data
from their loan inventory to RMA's "Annual Statement Studies" to calculate key
critical ratios for every major industry type (and for most subsets of business
vis-a-vis the SIC and NAICS). With
over 150,000 loans per year, that is statistical relevancy.
Do you know
the average key ratios within your industry? We haven't learned ours yet for
the TV/Production Industry, so we all need to ask our banker. To really
make a study of it, keep an eye out for the next seminar by RMA in your area.
It'll be the best money you'll spend to understand the organic nature of your
business, and learn what it is that your banker so quickly knows about your
industry. For more, read online:
RMA seminars,
RMA history, and their
small business scoring (i.e. used by the SBA
for their Low Docs).
If you'd like to study the history behind the RMA
(it goes back to Robert Morris, a signer of the Declaration of Independence),
click
here.
- SUPPORT PUBLIC
TELEVISION:
Become a member of your local station. If you are
already, great. If not and your business is doing well, consider joining the
Producers' Club ($1000).
|
|
