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"handmade" stands out
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Overview Transcript Case Study Video
cartoon by Darrell Van Citteres
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These images are guaranteed to make you smile.
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Key Ideas of this episode
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1. Small Business School Pick A Partner Carefully
2. Sell Your Unique Talent
3. Keep Making Things By Hand
4. Say "No" To Some Opportunities
5. Keep Work In Its Place
6. Do Job Loss Autopsies
7. Work For More Than Money
8. Let Go Of The Checkbook
9. Join a peer group
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LA, Burbank Glendale: We all have flights of our imagination where the real and surreal strangely blend. Perhaps the most accepted expression of those strange flights is the cartoon. As children, we grow up on a diet of cartoons, and then we "grow up" and put it all aside.

But do we? Should we?

In this episode of the show we go inside flights of the imagination, fantasy, and stretched metaphors. Ever wonder how a cartoon is made? ...just fancy computers cranking it all out? Not sure? Let us take you behind the scenes and see where fantasy becomes reality, and where images from the mind go to the hand, to paper and into a computer, and then get extended in a flow to make a cartoon.

Not far down the street from another illusionist group, Spielburg's Dreamworks, in town of Glendale, we find Ashley Quinn Postlewaite and Darrell Van Citters still doing some things the old fashioned way.

Ashley and Darrell left their jobs at Warner Brothers to start their own business, Renegade Annimation. They were ready to compete with the Big Boys. And today, among their customers you will find Cartoon Network, Nickelodeon, Disney, CBS.com, Leapfrog, Toyota, Mattel, Barq's RootBeer, Campbell Soup, Dow, NIKE and more.

In their first year they did $1.4 million in sales. While the sales have held steady over the years, they have also have been able to do their work with four or less full-time employees.

  • Givers, not takers. One of the clips you see is from their work on a PSA (Public Service Announcement) entitled "Brainless" about drinking and driving. Also, when we were turning to highly-respected organizations for recommednations, the Young Entrepreneurs Organization (YEO) placed Ashley high on their list. She was a giver and subsequently became the YEO volunteer president.
  • 1500+ Questions and Answers within SmallBusinessSchool. Within every show there are about 15 questions and answers. Within the school, there is a place to record your answers to these questions. Your answers to the same questions that Hattie asked Leslie and Darrell and the other business owners become part of your own secure database where you have options to re-display your best answers within this site as your own profile page (that is this page), essentially an executive summary , a study guide and/or a transcript.
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  • JOIN, JOIN, JOIN: Your professional associations in your industry are your key to continuing education, market research, collaborations, strategic partnerships, capital and so much more ... often you'll find that you enjoy like-minded people and many will become friends for life. Within their industry, there is the pestigious International Animation Society and they are active with their local chapter, home of the Annie awards.
  • YEO WITH Milledge Hart : When she was nomiated Ashley, accepted and she became the President of the Young Entrepreneurs Organization for a year. Milledge Hart was the International President when we taped the episode. He takes a few minutes to give us some background on the organization. There have been many episode of the show where the business owner was a YEO member. We take you into a meeting where you revisit with Vicky Bondoc, one of the earliest of our episodes of the show.

    For more on Milledge, visit the website for his investment firm, Pagemill Partners.


    For more on YEO, you will go to EO. YEO and their graduates group, the World Entrepreneurs' Organization (WEO) merged and are now know as the Entrepreneurs Organization or EO.
  • FIRST PRINCIPLES: Starting a business is the road to economic independence for most of us average people. Read a little more to see why incorporating a business keeps the passion of the American revolution alive!
  • SUPPORT PUBLIC TELEVISION:
    Become a member of your local station. If you are already, great. If not and your business is doing well, consider joining the Producers' Club ($1000).


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