Ask Before You Tell

HATTIE (In the Studio): Even though Dr. Grint told us he didn't have much to say about communication, what he did say is powerful.

HATTIE: (Voiceover) Here, Sohrab Vossoughi, founder of Ziba Design, demonstrating the exchange model.

SOHRAB VOSSOUGHI: One of my golden rules is that what is good for the goose is good for the gander. Whatever is good for me should be good for the next person. If you want them to feel like this is their own company, give them what you have. This is really nice, I mean the way it tapers down to, that's nice.

HATTIE: (Voiceover) He is the Elvis of industrial design. Young people all over the world want to work here and when they arrive they are shocked to find this famous man sitting quietly in the corner in the same room with all the other designers. He's always asking and nearly never telling.

NANCY PINNEY: (Voiceover) It's great to have a leader that you can go to and throw these creative ideas off of and really gets it.

DR. GRINT: But the hubris of leadership is basically the issue and what occurs across time, leaders become more and more arrogant. And the problem with arrogance is that people who are arrogant surround themselves with people who don't challenge their arrogance. And it's the absence of a challenge which becomes the problem. And, it's a difficult thing for any of us to encourage people to challenge us. It's not comfortable to be challenged. So unless you're an unusual leader, you tend to surround yourself with people who don't challenge you, and then you get boards of people, boards of directors or whatever who are willing to acquiesce to a leader's decision whether it's good or bad.