KIM: It was the first company to use monoclonal antibodies, that's a term over your head but, a new age of antibodies that were genetically engineered basically for doing diagnosis and treatment of things like cancer. And Gunars had come up with an idea for a very rapid, sensitive, simple pregnancy test. And they thought well if Kim wants to get into marketing, this is the simplest product that we offer he ought to be able to understand it and let's let him cut his teeth on it.

So when I got involved with it, it was a research lab, notebook sort of experiment stage of development. And so Gunars and I got thrown together on this project. I didn't know anything about marketing really I'm just learning at the time sort of on the fly. I had some sort of peers that were mentors to me on how you launch a product, give it an identity, and deal with ad agencies and define markets and so forth and Gunars and I bonded as sort of a team.

HATTIE: So you were saying that Gunars needed help and he recruited Kenny.

KIM: Exactly. With the success that we had we expanded the number of product ideas that we thought were addressable. But we got sort of defined as those wild and crazy guys that sort of pushed this project through the system, got it done quicker, better. We made a real business out of it. It was very profitable and people were looking at us to be the next wave of growth for rapid testing.