For immediate release: Episode about Biosite to air on SMALL BUSINESS School on PBS-member stations in the USA and the Voice of America around the world. The best little show on television about the American spirit.

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	SUMMARY OVERVIEW Episode 1301: We better do something to begin saving Healthcare. The transcript: Every word of the show. The Case Study Guide: Reflections on the core values of the founders.
	TITLE: We can take back our health! We can work together and begin saving healthcare AIRTIMES: This episode begins airing on PBS-member stations throughout the USA starting April 1, 2006. PRESS RELEASE: SAN DIEGO - The healthcare crisis has been going on for decades. But, it is getting critical. We're reaching another tipping point. It will take a massive amount of cooperation between competitive organizations -- the Chambers of Commerce need to work with the Better Business Bureau, the National Federation of Business, and all 40,000+ of the national trade associations. Talk about a lobby! These organizations represent the wealth creation machine of the USA. Every day now, healthcare systems worldwide are directly impacted by new technologies envisioned and invented in the biotech community. Countless small firms are turning intellectual and clinical prowess into answers to the most vexing diseases and conditions afflicting mankind. Price points can begin coming down. SmallBusinessSchool found one of these innovative biotech firms that have opened new diagnostic doors for rapid and early detection. We can save billions. You meet the three founders, Kim Blickenstaff, chairman and chief executive officer, Ken Buechler, Ph.D., president and chief scientific officer and Gunars Valkirs, Ph.D., senior vice president, Biosite Discovery. You learn how this team's genius and perseverance has grown the Company from four people in 1988 to a global organization with annual revenues approaching $250 million and they employ more than 1,200 people. Their Biosite's Triage® rapid diagnostic tests for critical diseases and conditions are now used primarily in hospital emergency rooms and physician offices. Our challenge to these genetlmen is to open the next door so anybody with a computer can run these tests. We all need to take back our healthcare. This is one of the many steps in the process. Biosite's story begins with a dream of improving the diagnosis of critical diseases and conditions that lack rapid, accurate diagnostics. The firm's first product, The Triage Drugs of Abuse Panel, was cleared by the U.S. Food and Drug Administration (FDA) in 1992. Since then, the Company has launched a series of innovative tests to aid in the diagnosis of congestive heart failure, heart attack, intestinal and parasitic diseases and thromboembolic diseases, including pulmonary embolism and deep vein thrombosis. Beyond this innovation, however, lies the true energy and passion for continued research and exploration: the belief that the successes to date do not begin to scratch the surface of the potential of diagnostics. The Biosite team is at the leading edge of healthcare, improving healthcare providers' ability to diagnosis patients and put them on the appropriate care pathway sooner. In this episode, you'll learn how the founders' core philosophies have helped the Company become what it is today. Philosophical paradigm. Biosite puts the patient at the center of its purpose for being. Biosite's founders believed in, and pursued, their view of a world that said testing and diagnosis could be done faster and better, and at much lower cost-not just because it could, but because to do so meant improving healthcare. Product innovation. The origins of disease are as varied as the number of diseases themselves. Biosite began with the idea that the ability to analyze multiple proteins could speed the diagnosis and treatment of disease and to this day, continues to push the limits of conventional testing and analysis. Their products provide healthcare professionals with cost-effective tools to aid in the diagnosis of diseases by quickly and accurately identifying the multiple proteins that mark disease origins and their changes over time. Vision and courage. Innovation is the core value that fuels Biosite's strategy of successful risk-taking. Its investments in research and development have exceeded traditional industry standards. But what sets this firm apart was the founders' willingness to stay true to their beliefs. When the opportunity to go public following Biosite's first market success arose, the founders chose instead to stay private longer and create a sustainable pipeline of diagnostic tests and emerge later as a multi- versus single-product company. Unfettered talent. Founders Blickenstaff's, Buechler's and Valkir's initial bond was established in the research lab. Today, that professional and personal relationship has evolved into a shared leadership philosophy that attracts people with equal passion and unmatched talent. Their style encourages risk-taking and employees thrive in an environment where the intensity of purpose finds a comfortable balance with humor and regular praise for successes large and small. For more information on Biosite Incorporated, please visit http://www.biosite.com/. Just a few broadcast dates, stations, and airtimes: Listings for Saving Health Care between 04/01/06 and 04/15/06. (this episode will be broadcast by many other stations over the next four months and then the episode will be released to IBB Voice of America for broadcast around the world) Date Location Station Air Time T.Z. Sat 04-01 Missoula MT KSKC 2:30 PM MT Sat 04-01 Gainesville FL WLUF 4:30 PM ET Sun 04-02 Detroit MI WTVS 6:30 AM CT Sun 04-02 Baltimore MD WMP+ 7:30 AM ET Sun 04-02 Baltimore MD WMPB 7:30 AM ET Sun 04-02 Baltimore MD WMPT 7:30 AM ET Sun 04-02 Pittsburgh PA WGPT 7:30 AM ET Sun 04-02 Salisbury MD WCPB 7:30 AM ET Sun 04-02 Washington DC WFPT 7:30 AM ET Sun 04-02 Washington DC WWPB 7:30 AM ET Sun 04-02 Waco Temple Bryan TX KNCT 8:00 AM CT Sun 04-02 Davenport IA Rock Island Moline IL WQPT 9:30 AM CT Sun 04-02 Spokane WA KWSU 9:30 AM PT Sun 04-02 Wichita Hutchinson Plus KS KDCK 10:30 AM CT Sun 04-02 Wichita Hutchinson Plus KS KOOD 10:30 AM CT Sun 04-02 Wichita Hutchinson Plus KS KSWK 10:30 AM CT Sun 04-02 Albany Schenectady Troy NY WMHT 11:00 AM ET Sun 04-02 Waco Temple Bryan TX KWBU 11:00 AM CT Sun 04-02 El Paso TX KRWG 11:30 AM MT Sun 04-02 Bend OR KOAB 12:30 PM PT Sun 04-02 Casper Riverton WY KCWC 12:30 PM MT Sun 04-02 Eugene OR KEPB 12:30 PM PT Sun 04-02 Eugene OR KOAC 12:30 PM PT Sun 04-02 Portland OR K59BO 12:30 PM PT Sun 04-02 Portland OR KOPB 12:30 PM PT Sun 04-02 Portland OR KTVR 12:30 PM PT Sun 04-02 San Diego CA KPBS 12:30 PM PT Sun 04-02 Harrisburg Lancaster Lebanon York PA WITF 1:00 PM ET Sun 04-02 San Francisco Oakland San Jose CA KRCB 1:00 PM PT Sun 04-02 Corpus Christi TX KEDT 1:30 PM CT Sun 04-02 El Paso TX KCOS 1:30 PM MT Sun 04-02 Flint Saginaw Bay City MI WFUM 1:30 PM ET Sun 04-02 Roanoke Lynchburg VA WBRA 1:30 PM ET Sun 04-02 Tri Cities Bristol VA Kingsport Johnson City TN WMSY 1:30 PM ET Sun 04-02 Tri Cities Bristol VA Kingsport Johnson City TN WSBN 1:30 PM ET Mon 04-03 Buffalo NY WNED 2:00 AM ET Wed 04-05 SATELLITE OR CABLE BROADCAST INPBSW 1:30 AM PT Wed 04-05 Burlington VT Plattsburgh NY WETK 6:30 AM ET Wed 04-05 Burlington VT Plattsburgh NY WVER 6:30 AM ET Wed 04-05 Burlington VT Plattsburgh NY WVTA 6:30 AM ET Wed 04-05 Burlington VT Plattsburgh NY WVTB 6:30 AM ET Wed 04-05 Washington DC WHUT 6:00 PM ET Wed 04-05 Waco Temple Bryan TX KAMU 10:00 PM CT Fri 04-07 Syracuse NY WCNY2 10:30 AM ET Fri 04-07 Syracuse NY WCNY2 6:30 PM ET Fri 04-07 Salt Lake City UT KUEN 7:00 PM MT Sat 04-08 Syracuse NY WCNY 8:00 AM ET Sat 04-08 Watertown NY WNPI 6:00 PM ET Sat 04-08 Watertown NY WPBS 6:00 PM ET Sun 04-09 Los Angeles CA KOCE 9:30 AM PT Sun 04-09 Syracuse NY WCNY2 10:30 AM ET Sun 04-09 Rochester MN Mason City IA Austin MN KSMQ 12:30 PM CT Sun 04-09 Albuquerque Santa Fe NM KENW 6:30 PM MT Sun 04-09 Syracuse NY WCNY2 6:30 PM ET Mon 04-10 Seattle Tacoma WA KBTC 1:00 AM PT Mon 04-10 Seattle Tacoma WA KCKA 1:00 AM PT Tue 04-11 Harlingen Welasco Brownsville Mcallen TX KMBH 5:00 PM CT Sun 04-16 Orlando Daytona Beach Melbourne FL WBCC 4:00 PM ET Fri 04-21 Orlando Daytona Beach Melbourne FL WBCC 9:00 PM ET Sun 04-23 Odessa Midland TX KOCV 5:30 PM CT ###